Episode Transcript
[00:00:09] Speaker A: Welcome to the guide to live. It's Monday, July 29, and this is your weekly hangout to join us to talk about live streaming with people who really know what it's like.
[00:00:19] Speaker B: Because let's face it, no one really knows what you're talking about if you say you're a live creator.
[00:00:23] Speaker A: Yeah, but we do. So I'm tara, and across from me is my co host, benjdeheheheheheheheheheheheheheheheheheheheheheheheheheheheheheheheheheheheheheheheh. And together with our guest, we make up the guide to live team.
[00:00:32] Speaker B: Welcome in. Welcome in. Mondays are always fun.
[00:00:34] Speaker A: Mondays are fun days.
[00:00:36] Speaker B: Mondays are fun days. Especially days after community fest or live fest or any big campaign. Cause there's a lot of creators who are just going like this. Phew.
[00:00:46] Speaker A: Ah.
I was thinking about this morning when I was. When I was cooking, I wasn't cooking. I was. I was making waffles.
[00:00:55] Speaker B: That's cooking?
[00:00:56] Speaker A: That's cooking. I thought it was like, is it on a griddle? Yeah, it is cooking.
[00:01:01] Speaker B: Okay.
[00:01:01] Speaker A: It qualifies.
[00:01:02] Speaker B: It qualifies wet, raw, and then it's.
[00:01:05] Speaker A: Hot and then cooked. It changes.
[00:01:08] Speaker B: It's cooking.
[00:01:08] Speaker A: Chemically changes form.
[00:01:10] Speaker B: Okay. Right now we've cleared up what cooking.
[00:01:12] Speaker A: Is cooking, but so does baking. So it's in between cooking and baking. I think the waffle is cooking pole. We need a cooking or baking.
[00:01:18] Speaker B: Okay.
[00:01:18] Speaker A: Just kidding.
[00:01:19] Speaker B: Yeah, yeah, yeah.
[00:01:20] Speaker A: So anyway, I was thinking about this and I was like, if. If I was streaming every single day, I would every single day do a different, like, I would. It would be Olympic themed every day during this, but I would do a different sport each. Each day just to be fun.
[00:01:35] Speaker B: I'd be.
[00:01:35] Speaker A: Wouldn't that be fun?
[00:01:36] Speaker B: Yeah. I'd look forward to the pole vault day.
[00:01:38] Speaker A: I know, right? Shot put. I'm doing shot put. Remember I thought we talked about this.
[00:01:44] Speaker B: Hey, you. If you're gonna have to do every one.
[00:01:47] Speaker A: I know, I know.
[00:01:47] Speaker B: Go hang out with dive. Dive. Live to do the swimming one.
[00:01:50] Speaker A: Yeah.
[00:01:51] Speaker B: Alive. Where you're connected to someone filming under the water. Now, that would be something that would be. So we're going to do things slightly differently today, and we're going to start with the question of the day.
[00:02:01] Speaker A: Ooh. Yes.
[00:02:03] Speaker B: Because I think this is a really, really interesting question and it's actually much bigger than the question first. Lets on. It comes from fixer in the community.
[00:02:12] Speaker A: All right.
[00:02:13] Speaker B: They said, will raids be added to.
[00:02:16] Speaker A: TikTok, live raids, like in twitch. Twitch, yeah, yeah.
[00:02:22] Speaker B: So what's a raid? What's a raid? What is a raid? Oh, wow. That you misusing the birthday horn.
[00:02:30] Speaker A: Give me the raid horn then, please. I need a new air horn. That sounds a little different.
[00:02:34] Speaker B: Someone can just email us and new name.
[00:02:37] Speaker A: It's Air Horn Terra.
[00:02:38] Speaker B: Okay, that'll do. We'll use that for the air horn.
I'll clip that and put it in. But if someone can send an mp3 of another horn, that'd be great.
So the question.
[00:02:50] Speaker A: Yes?
[00:02:50] Speaker B: Will there be raids will be added. So here's what a raid is for people who don't know on other streaming platforms, and particularly gaming led streaming platforms, the concept of a raid is that you can use a function in platform that at the end of your stream you can send your audience or your audience can choose to go to another streamer. Right?
[00:03:13] Speaker A: Yes. You like dive. It's like diverting your audience to another stream. Yes.
[00:03:17] Speaker B: So it's a good question. Will raids ever be on TikTok? Because they obviously aren't right now.
[00:03:23] Speaker A: Yeah. Why would you divert, why would you divert your viewers to another stream, first of all, I mean, not that it's a good or a bad thing, I'm just asking.
[00:03:31] Speaker B: Oh, yeah, this is, I think I'm raid agnostic.
[00:03:35] Speaker A: Yeah.
[00:03:35] Speaker B: Yeah. But the question really started to make me think, it's like.
[00:03:42] Speaker A: What'S the purpose?
[00:03:42] Speaker B: Why would they do that? And is that a good idea? And ultimately, then it leads you down a path, as you start to think about it, that it's less like a feature where it's like, hey, can we have a new CGI thing or some button to do something? This is like a fundamental building block of a platform. To raid or not to raid.
[00:04:02] Speaker A: Right? To raid or not to raid. That is the question.
[00:04:07] Speaker B: So on twitch, the streams are presented to the potential viewer. And so this is all about potential viewer. When you get right down to, okay, because there's categories.
[00:04:20] Speaker A: Okay.
[00:04:20] Speaker B: And then within the categories, they're ordered by the number of viewer.
So really the raid for the platform side of things is ensuring that when one stream shuts down, you don't then disperse that audience to nowhere. Oh, and then have to go find somebody else.
[00:04:39] Speaker A: Yeah, yeah. Because I would assume if you're done watching the stream of the person you wanted to watch, they weren't live. So I was like, okay, well, what do I do now? Well, I'm just going off that. So I did.
[00:04:49] Speaker B: Yeah. So, and there's nothing wrong with that. It's, but it seems like it comes from it versus scrolling type streams. Like TikTok that we're on right now. When this stream shuts down, another one pops up and you're scrolling. So the way that we're discovering new streamers or the way the streamers are getting their viewers is very different. So I think if you were to add. So basically it comes down to who is making the decision where the viewers go. Because there is a function of the raids, if you think about it. Let's say that's me. I have an audience over here and I have a big audience.
[00:05:27] Speaker A: In what platform are you on?
[00:05:28] Speaker B: Twitch. Okay. Or a platform that has raids. Right. So I'm lucky enough to have a big audience. I've got a thousand people watching me. Right. And you have nobody watching you.
[00:05:39] Speaker A: Right.
[00:05:40] Speaker B: So I have now an incredible amount of power to. You have influence you, my viewers. Yeah, influence.
[00:05:46] Speaker A: You have influence.
[00:05:47] Speaker B: So like some kind of power dynamic, which is interesting, which we don't have on TikTok live. And then on the other hand, over here, the algorithm is basically making the decision.
[00:05:57] Speaker A: Right?
[00:05:58] Speaker B: So, and that was. So if the human over on Twitch is making the decision to send people over here, because I like that other streamer, I'm making a value judgment.
My choice is choosing where the audience goes. When you replace it with an algorithm is the people who decided what the algorithm is decided.
[00:06:19] Speaker A: That's the democracy. Yeah, that's the whole, like, saying that it's like democratized type of viewing, but.
[00:06:24] Speaker B: Ultimately someone, but someone made the algorithm. So it's not completely, it's making some kind of value judgment.
[00:06:32] Speaker A: Yeah.
[00:06:32] Speaker B: In the same way as a human being.
[00:06:34] Speaker A: Right.
[00:06:35] Speaker B: One is in a box and we can't know or understand, and the other is also in a box because it's a human being in their own head.
[00:06:43] Speaker A: Right.
[00:06:43] Speaker B: But we can influence that one person maybe a little more than we can the algorithm.
[00:06:48] Speaker A: So it doesn't seem to like really make sense to have a raid on a platform where you're getting served more audience.
[00:06:55] Speaker B: Yeah, it seems like it would break.
It would break something. Something would change. Because imagine if we had a system where there was both. So like, if I don't send my audience to someone, the algorithm decides, and if I do, then I decide, like, how does that impact all of the other algorithmic choices that are going on.
[00:07:15] Speaker A: Right.
[00:07:16] Speaker B: And what does that mean? Because then, yeah, I mean, you can really go down the rabbit hole of.
[00:07:20] Speaker A: Like, oh my gosh, yes.
[00:07:21] Speaker B: Trying to like break down what would happen?
[00:07:23] Speaker A: It's hurting my head already.
[00:07:24] Speaker B: So thanks for that question.
[00:07:26] Speaker A: Yeah. That was one heck of a question.
[00:07:29] Speaker B: Yeah. And the answer, unfortunately, is. Because the first question will raids be added on TikTok Live? The answer, unfortunately, is we don't know.
[00:07:37] Speaker A: We don't know.
[00:07:44] Speaker B: Yeah, but all but things. Yeah, you can, um. You get it.
[00:07:49] Speaker A: Yeah.
[00:07:49] Speaker B: You get it.
[00:07:50] Speaker A: Yes, but, you know, that's the thing. Like, we don't know it. Maybe they'll figure out a way to integrate it and it would be a feature that they would add later.
[00:07:57] Speaker B: Yeah. Is.
[00:07:58] Speaker A: It would seem to be a little.
[00:08:00] Speaker B: It's a building block.
[00:08:01] Speaker A: Yeah. It seems like if they added it right now with the algorithm, it was. It would be like. Be counterintuitive.
[00:08:05] Speaker B: Yeah. It would be very, very strange indeed. Um, do you want to play a game?
It is time for the tick tocks.
It's the. It is the hardest quiz on tick tock with some. I'm trying to come up with, like, oh, a catchphrase.
[00:08:25] Speaker A: Yeah.
[00:08:26] Speaker B: What can we do? Hardest quiz. Is that a thing?
[00:08:28] Speaker A: I don't think it's a quiz. The toughest vote you'll ever know.
[00:08:32] Speaker B: No, the.
[00:08:33] Speaker A: It's like. Because it's a poll, you have to figure out which one's fake.
[00:08:38] Speaker B: Let's see. Let's play it.
[00:08:39] Speaker A: It's the toughest decision you'll ever make.
[00:08:41] Speaker B: Let's play the game.
[00:08:41] Speaker A: Feature or fake?
[00:08:43] Speaker B: Let's play the game. And if anyone comes up with any great catchphrases, let us know at the end. We'll incorporate.
[00:08:49] Speaker A: Two of the features are real.
One of them is fake. Fake, fake, fake.
[00:08:55] Speaker B: So here's how it works. Here's the game.
I am going to tell you three features that you will find.
[00:09:01] Speaker A: This is the game master, by the way.
[00:09:03] Speaker B: Yes, I am. The game master will tell you three features on TikTok. Two of them will be real and one of them will be fake. And it is your job to identify which one is the fake.
[00:09:13] Speaker A: Right.
[00:09:14] Speaker B: Right.
[00:09:14] Speaker A: Which one's fake.
[00:09:16] Speaker B: So I'm going to read them out first.
[00:09:17] Speaker A: I can't wait for this one. I can't because I'm excited.
[00:09:20] Speaker B: Yeah.
[00:09:21] Speaker A: Does anybody know what the score is yet?
[00:09:22] Speaker B: Yeah. So here's how it works. I will. I'll tell you the three features, and then Tara will give us her opinion, her vote on which one is the fake. And the same time, I'm going to run a poll so you can all tell us which one you think is the fake as well. So let's do it. Okay. Feature number one in TikTok DM's, you can react with emotes and stickers and you can write back, but you can also tap share a post, which gives you a menu of your favorite TikTok posts or posts that you've made. You can just share them directly with people. So that's feature number one, don't go looking as well. Play the game honestly.
Feature number two, when you share a live to someone, there is an option to watch together in a mini watch party with a full small Facetime window on iOS.
[00:10:12] Speaker A: Okay.
[00:10:14] Speaker B: Number three, from your own profile, you can pull up a QR code or scan a QR code of a friend and automatically follow each other. So those are your three.
[00:10:25] Speaker A: These are hard.
[00:10:26] Speaker B: Yeah, I'm gonna get the poll up and running here. How do you share your deets with people? Talking about scanning a QR code? What do people do? What do you do in the chat? Does anyone have a business?
[00:10:37] Speaker A: I write it down on a piece of paper.
[00:10:39] Speaker B: Come on.
[00:10:40] Speaker A: I'm just kidding.
[00:10:41] Speaker B: Yeah. How do you share people's number? Do you share the number or do you scan the QR code? Or. How are people sharing that info these days nowadays? What do you do?
[00:10:49] Speaker A: Pat Dizzle taught me a really cool trick with the. If you have. Oh, yeah, an iOS and someone else has an iOS, you can just bump butts. Your phone's bump booties.
[00:10:58] Speaker B: Is it booty or head is more head?
[00:11:00] Speaker A: I don't know, but it's. I like to say bumping booties because it sounds funnier.
[00:11:03] Speaker B: Depends where your booty is, I guess.
[00:11:05] Speaker A: Yeah. Yes. If you're a butt head, then that's your booty.
[00:11:08] Speaker B: So tea leaf Rita has a business card. All things sentry has a QR code on the keychain, which is kind of genius.
[00:11:15] Speaker A: Yeah.
[00:11:16] Speaker B: Key to your life.
[00:11:18] Speaker A: Have you. Oh, I want to. Have you seen those metal, like, business cards that have, like, a chip in them? And then you just go, doink, doink, doink.
[00:11:25] Speaker B: Okay, the poll is running. We've got two and a half minutes left.
[00:11:29] Speaker A: How do you use your QR code in the app, though? I don't understand it.
[00:11:33] Speaker B: Well, I can't tell you that because it may give away. If I was to tell you exactly. All right. You might realize it was both a.
[00:11:41] Speaker A: Face hard, because I can't.
I'm a y person, and I need to know the mechanisms behind how it could work.
[00:11:47] Speaker B: You can share a post, and it goes to the DM's. What I'm saying is, when you're right in the DM's, there. You can type back like this. Who types? I type.
[00:11:57] Speaker A: You type like this?
[00:11:58] Speaker B: I type on my iPhone like this. Yeah. But then there's an option right in there that you can say in it, hit share, post. And then you got an option to select from posts so you wouldn't have to go back to your profile to go find the video.
I assume if it's not real, I don't like it when you try and get me talking about.
[00:12:18] Speaker A: Yes, I know. I've already figured out what I'm gonna say. Now I've come up with my answer.
[00:12:23] Speaker B: Okay, where's the draw next time terra tricks me into talking about any of the features. Not that I confirmed or denied anything, but I do feel like I might have said a little bit too.
[00:12:34] Speaker A: It's like you have the right to remain silent.
[00:12:37] Speaker B: 1 minute left.
[00:12:38] Speaker A: Anything you say, vote in. The poll will be used which one is not real or for the other parties.
[00:12:43] Speaker B: Yeah.
Oh, dear. Oh, dear.
[00:12:49] Speaker A: Lorraine won.
[00:12:50] Speaker B: Who wants to be a millionaire? Still on tv? Does anyone know? All right, Lorraine mad tv.
[00:12:57] Speaker A: It was so funny. Yes.
[00:12:59] Speaker B: I was listening to weird Paul over the weekend.
That was one of the person I spent like a good hour with while doing diy and watching. Yes.
[00:13:08] Speaker A: Or listening.
[00:13:09] Speaker B: Listening. Yeah. And, um, they said they did that.
[00:13:14] Speaker A: Yeah, it's still on. 400th. 400th host.
[00:13:18] Speaker B: 400Th host.
[00:13:19] Speaker A: Yeah. The millionaire.
[00:13:20] Speaker B: Oh, okay. Oh, thank you. God, I dumb.
[00:13:23] Speaker A: Sorry. I have.
[00:13:24] Speaker B: I was thinking about weird Paul and all of the.
His collection.
[00:13:28] Speaker A: Yes.
[00:13:28] Speaker B: And then you were talking about numbers.
[00:13:29] Speaker A: And my mind went, absolutely.
He's got an amazing collection. His collection is like, yeah, I kind of want to go visit him and just see all of his stuff.
[00:13:40] Speaker B: Yeah, I know. It's like a museum. It's very cool. Okay, we got. The answer is here. It's just a game that I'd love to win. Yeah, that's it.
[00:13:49] Speaker A: Ben would love to win this. All right, so.
[00:13:52] Speaker B: Okay, tell me through it.
[00:13:53] Speaker A: Okay, so I'm going to tell you that because of your little jabbering and yabbering and yammering about the one, I think that one's real.
[00:14:02] Speaker B: So which one?
[00:14:02] Speaker A: The first one. The DM's. You can, you can send directly. I think you can.
I think you can definitely. I think it would make sense to have a watch party. And I know that tick tock. She's. It's got like links with discord now. Maybe they're doing this thing with Facetime. I don't know. With. I don't know. Is it time?
[00:14:30] Speaker B: Oh.
[00:14:32] Speaker A: Hmm. I don't know how you. I don't know how you would do a QR code. If you're on your phone, how are you going to take a picture of a QR code on your screen?
That doesn't make sense. So I'm going to go with that one being fake. The last one's fake. Number three.
[00:14:45] Speaker B: All right, so Tara is saying the QR code is fake.
[00:14:50] Speaker A: Yeah.
[00:14:50] Speaker B: Let's have a look at the poll. Let's reveal the poll. Um.
Where'd it go?
Where did it go?
[00:14:58] Speaker A: Where did the poll go? There.
[00:15:00] Speaker B: Oh, there we go. Oh, wow.
[00:15:03] Speaker A: This is kind of.
[00:15:05] Speaker B: So it's a tie.
[00:15:05] Speaker A: It's a tie ish.
[00:15:07] Speaker B: There's a tie of two, which everyone agrees.
[00:15:10] Speaker A: There's a tie of two.
[00:15:11] Speaker B: The.
[00:15:14] Speaker A: Time to reveal by.
[00:15:16] Speaker B: Okay, here we go. All right, I'm just reading the poll. So some of you think that it's share. You can share the post in DM's. That's a feature. Some of you think that. No, some of you think it's fake.
Some of you think the QR code is fake and one person thinks the mini watch party.
[00:15:38] Speaker A: One person. Who is that person?
You don't have to call yourself out.
[00:15:42] Speaker B: Okay, let's do this. Okay. I'm going to reveal it in the order I set them.
[00:15:48] Speaker A: Okay.
[00:15:48] Speaker B: So first of all, you were right to.
You winkled it out of me.
[00:15:54] Speaker A: I did.
[00:15:54] Speaker B: You can send your posts directly within DM's. It's actually on the right hand side of the comment box, so rather the emotes are over on the left and on the right hand side that it says posts and you can select from your posts or your favorite.
[00:16:11] Speaker A: It's a great way to share your new posts with your favorite people in your community.
[00:16:15] Speaker B: Yeah. So you could, if there's a video that you were gonna share with a handful of people, you can favorite it and then go find it in there.
[00:16:22] Speaker A: Yeah.
That's cool.
[00:16:25] Speaker B: Yeah. So. All right, so next one, when you four people.
[00:16:31] Speaker A: Four people said that was fake.
[00:16:32] Speaker B: Yeah.
When you share a live to someone, there's an option to watch as a mini watch party with a Facetime window. So this one is the fake.
This one is the fake, but it's not wrong. It sounds. I'm surprised more people didn't think that this one is the fake because it is. It sounds absolutely crazy.
[00:16:56] Speaker A: It makes more sense to watch something with someone on your screen. Like it would be like a Zoom call or a meet.
[00:17:02] Speaker B: I will say I have seen it with short form. You see a lot of features across TikTok, and they're not all available for everybody. But I have. The reason why I came up with this one is because I have seen it with short form. So there was a function that popped up for me which said, watch TikTok with a friend, and it took me to a curated for you page feed, which I could then watch with somebody on FaceTime.
[00:17:28] Speaker A: Oh, wow.
[00:17:29] Speaker B: There was no control over whose for you page. It was. It was just a different one.
[00:17:34] Speaker A: Okay.
[00:17:34] Speaker B: Which means that you can. You can use the QR code scanner, and it's right next to your profile pic.
[00:17:42] Speaker A: So do you screenshot it? Is that how you get the QR code?
[00:17:45] Speaker B: No, you. You open up and it becomes a scanner. And then you, like, you hold one phone here and then.
And then scan it here. You put your Qo code up on your one, and I scan it. And now we're both following each other.
[00:18:02] Speaker A: I thought you were doing it during your life. The whole time I'm thinking you're live and you put a QR code up on. Well, are you watching? Like, you're. I don't know. I don't know what I thought it was not correct, but.
[00:18:14] Speaker B: Wow.
[00:18:14] Speaker A: Okay, well, so that means you got the point, dude.
[00:18:19] Speaker B: I did. I didn't think it. I think it. So I feel like Kristen kids should get an honorary point here for being the only one, because she was the only one in the audience who got it right. And maybe there's a rule in this game that if you sweep the audience as well, you get that point.
[00:18:37] Speaker A: Yeah.
[00:18:37] Speaker B: So I don't know how we're gonna do it.
[00:18:40] Speaker A: Keep up with everybody.
[00:18:41] Speaker B: If we do that, Kristen somehow got some heartland point or, like, an honorary point. We'll figure it out.
[00:18:47] Speaker A: She gets an air horn. Kristen, kiss.
[00:18:49] Speaker B: New roar.
Okay.
We did it.
[00:18:55] Speaker A: Yes. That was so much fun. You tricked the poop out of me.
[00:18:58] Speaker B: Wow. What a. What a image.
We have a cat that does that when he gets scared.
[00:19:05] Speaker A: His nickname is hockey Poopy.
[00:19:07] Speaker B: Yeah, his name is Hawk. We call him hockey Poopy. Poopy because he rolls over and does a poop when he gets scared.
[00:19:12] Speaker A: He's scared. It shoots out like a torpedo.
[00:19:16] Speaker B: So when we record this podcast, we do it live on TikTok with the chat going. But we have always included with our guests, and perhaps we should change that because it's. We don't have guests, we stop doing guests. Yeah.
[00:19:30] Speaker A: I like to keep that open so that we can still have guests at some point.
[00:19:34] Speaker B: But do you include it in the whole intro. Do you know what I mean? It's a lot, because we could also say a lot of other things as well.
[00:19:41] Speaker A: That's what I love about you. You are so good about just trimming off just tiny little bits that don't need, it's like excess, it's extra. You don't need it. And like, all kinds of things. Like when I'm writing it, when I'm writing, I'm like, can you read this letter and tell me what you think? Oh, let's take this out. Let's take this out. Can you check out my video? Tell me what you say. Oh, just take this one little second off and it'll be perfect. I'm like, okay, I love it. You're so good like that.
[00:20:03] Speaker B: I mean, it's editing, isn't it? I don't know if I'm especially good at that, but I do think a lot of good content comes out of removing things.
[00:20:15] Speaker A: Yes.
[00:20:16] Speaker B: Which is an interesting thought to consider when we're talking about live. Like, it's easy to remove bits from short form video. Take out a word at the start, suddenly it's shorter. How do you do that on live streaming?
Tricky one.
[00:20:34] Speaker A: This is, I guess, where you find out what's work, what works and what doesn't work. And what doesn't work. You cut it out.
[00:20:38] Speaker B: Yeah. It's like you can't do it in the moment. It's like you have to come back.
[00:20:42] Speaker A: To go back and, yeah. You have to look at the data. You have to look at how you felt.
[00:20:46] Speaker B: Yeah.
[00:20:46] Speaker A: Compared to the data. Like what the energy was of the chat that night, things like that. There's a lot of variables.
[00:20:51] Speaker B: Yeah, it's interesting. It's like, and then thinking of it like that, rather than like, what shall I do different? Maybe it's like, what should I take out?
[00:21:00] Speaker A: Right. What do I need to trim away?
[00:21:02] Speaker B: Yeah. And really, I'd like, like, I love using people as examples and someone like Luke G. Oh, yeah. Let's just talk through his kind of cycle, really, because he has taken out a lot of stuff over the time and to break down what Luke, well, you can describe what Luke does.
[00:21:21] Speaker A: Well, Luke is a Fortnite gamer who streams, he uses the live studio, which is cool because he's got multiple screens going on. You can see him very well because he's very theatrical. So he puts on a show when he's doing his, his gaming. Yeah, he does. Look, what's the name of that fortnight festival?
[00:21:43] Speaker B: I think that's it for tonight. Festival.
[00:21:44] Speaker A: That's. That's a special speciality. Yeah, it's really fun to watch him play it.
[00:21:49] Speaker B: So on screen he has a. He has. The top of the screen is the game. It's basically. What's that? What's the guitar hero?
[00:21:58] Speaker A: It's same as, like, guitar hero.
[00:22:00] Speaker B: And then he's at the front with his camera. It's looking at him. He has a background currently of a ranch.
[00:22:05] Speaker A: Yeah. He started out cooking. He was cooking beats because he. Drums. He's a drum.
[00:22:10] Speaker B: He was a drumming chef. He's now a drumming cowboy.
[00:22:12] Speaker A: He's a drumming cowboy now.
He's drumming up the drum.
[00:22:15] Speaker B: And watching his stream is incredibly captivating. And he does that while still having a cycle of actually a very few set things that he does. So he's removed the stuff that doesn't work and keeps in the key course to actions.
And it's probably a cycle of maybe ten things.
And it's captivating because of that and the music. Each song is different. Each moment is different in the way it's pieced together. But he's not. He doesn't have fact left over.
[00:22:48] Speaker A: No, it's very trim up.
[00:22:49] Speaker B: There's no. There's no content in there that isn't necessary or isn't acting on streaming.
[00:22:55] Speaker A: Yeah. And I feel like if I was watching it and there was that fat in there, I would probably. My attention would divert and I would lose interest. But he keeps you so.
[00:23:04] Speaker B: Yeah.
[00:23:05] Speaker A: Captivated the whole time you're watching. Because he's just nonstop doing things to get engagement going.
[00:23:12] Speaker B: Yeah, it's an interesting, like, cycle. And when you see people doing that, well, I'm starting to see people, you know, as it always happens when someone's doing something well, there's lots of other people doing that stuff, so. And then he's not the first to invent it.
[00:23:27] Speaker A: Not at all.
[00:23:28] Speaker B: The idea of doing it and doing a kind of a guitar hero type stream and then drumming and playing on screen and splitting up in that way.
[00:23:37] Speaker A: And then dressing up in character and putting on a show, like, where you're, like, taking the audience to another place, you're literally another character in another realm. And anyone who goes into that room is on a ranch hanging out with the drumming cowboy who's playing Fortnite.
[00:23:51] Speaker B: Yeah. So people are trying to do similar things, but they're not. It doesn't hit in the same way because they're not doing the calls to action and the actions on the screen. So there's one thing copying the look of a stream. This is in think that's what's working.
[00:24:09] Speaker A: It's like, oh, I'm gonna do, I'm gonna. It's gonna be set up the same way. I'm gonna kind of do the same things.
[00:24:14] Speaker B: Yeah, it's the. But you're not really order of the presentation. Maybe some of the bits that need to be removed from it.
[00:24:20] Speaker A: Where are we at with our likes? We're at. Just had to break through and see.
[00:24:23] Speaker B: Yeah, that's not bad. Not bad at all.
So let's talk about a big event that happened is about a week ago now, and it was on the house of Highlights livestream.
So there is a thing called the Creator League. And if you don't know what House of Highlights is, it's a huge sporting media company that basically came out.
[00:24:48] Speaker A: Is it all kinds of sports? Like all of them?
[00:24:50] Speaker B: It's highlights really exploded based on short form.
They exceptional at summarizing sports events and doing it on short form. Yeah, they had an event called, they have a thing called the Creator League where creators play sports and it's shown on or like YouTube or other platforms like this. I'm going to bring it up because it's really interesting. I've got some, I'm going to put this up as an overlay here. So take a look at this terror.
[00:25:17] Speaker A: Okay. Yeah.
[00:25:19] Speaker B: So on the left hand side and on the right hand side is exactly the same live stream that's going on.
[00:25:26] Speaker A: Yeah.
[00:25:26] Speaker B: And first of all, the thing to note here is the, the, there's no outgoing interaction from the stream.
[00:25:35] Speaker A: So the stream, the host, who's the plot, the, the account that's hosting the stream is not engaging with the audience at all.
[00:25:42] Speaker B: Yeah. So on the left hand side, that one stream has 2300 viewers and for exactly the same output, there's 13,000 viewers. Any guesses on which of those two platforms that was happening?
[00:25:55] Speaker A: Oh, I know. I want everyone else in the chat to know because I know.
[00:25:58] Speaker B: Yeah. Can anyone guess in the chat what the, which the platform is on the left versus on the right?
[00:26:04] Speaker A: Okay, so this platform here with 2300 live viewers, which platform was this one being broadcast on the.
[00:26:11] Speaker B: Yeah. So basically on the stream on the left is IG and the stream on the right is TikTok.
[00:26:19] Speaker A: Okay.
[00:26:20] Speaker B: And what's even more fascinating here, I.
[00:26:22] Speaker A: Want to ask about variables because I know, like, what's the deal with how many followers each account has?
[00:26:28] Speaker B: Great question. Allow me to answer that for you.
[00:26:31] Speaker A: Nice.
[00:26:32] Speaker B: So the stream on the left, the Instagram stream that had 2300 viewers is on the main house of highlights account, which has 52 million followers.
[00:26:42] Speaker A: That's a lot on Instagram versus it.
[00:26:44] Speaker B: Was being streamed on the Creator League, which is house of highlights brand, still 795,000 followers.
[00:26:52] Speaker A: So no, huge difference though.
[00:26:54] Speaker B: Yeah. Not a small account, but significantly smaller than 50 million.
[00:26:59] Speaker A: Yeah. But look at the difference in, like, the viewership. So the smaller account.
[00:27:03] Speaker B: Yeah.
[00:27:04] Speaker A: Has 8000 more viewers.
[00:27:06] Speaker B: Oh, I see.
[00:27:06] Speaker A: Yeah, I was doing math in my head, which I'm not good at.
[00:27:12] Speaker B: Let's break this down like, what is happening? Because this is a big deal.
[00:27:18] Speaker A: Okay. So this highlights, number one.
[00:27:20] Speaker B: Yeah.
[00:27:20] Speaker A: You can have 54 million followers, but that doesn't mean you're going to get a lot of views.
[00:27:25] Speaker B: Yeah. Also platform differences as well.
[00:27:28] Speaker A: Right.
[00:27:29] Speaker B: So when you're on IG, you're streaming there. They're streaming to 54 million potential viewers and only 23, 2300 of them are watching.
[00:27:39] Speaker A: Right. So it's a small percentage of their followers, whereas.
[00:27:43] Speaker B: But you are literally only streaming to those potential.
[00:27:46] Speaker A: There's million, there's no way to get, there's no other potential viewers that are going to be watching. 400, 6465 percent difference.
[00:27:56] Speaker B: Huge difference.
[00:27:57] Speaker A: Calculating.
[00:27:58] Speaker B: So a lot of that is coming from the difference in the platforms because despite there being a smaller account, there's an algorithm happening on the TikTok side. So it's reaching way more than. Potentially reaching way more than 54 million. Like it's reaching all potential TikTok viewers.
[00:28:17] Speaker A: Yeah.
[00:28:18] Speaker B: So this is cool. That's cool. But I don't think any of that is necessarily, like, new, really. It's worth highlighting those biggest differences in the platforms. But here is where it gets super interesting.
[00:28:30] Speaker A: I think this is so interesting.
[00:28:32] Speaker B: Does anyone notice the chats that are going on, on the two different. I'll bring up the first slide here and we can zoom in on them. So this is what we noticed. So let's zoom in on the left hand side here. So this is the IG feed.
Look at the conversation. So most of it is people typing backslash fullscreen, like trying to, they thinking that it's gonna make it go full screen.
[00:28:56] Speaker A: They're trying to get it to go.
[00:28:57] Speaker B: Into drop your back screen, full screen or hide chat. Those are the two primary things that people are saying. There is a funny one on here.
[00:29:05] Speaker A: Where somebody, hi, chat.
[00:29:08] Speaker B: Someone says, I like this one, bro, ScFU with the high chat. It doesn't work. And I'll tell you this as well, I didn't put it in the clip, but I did try it myself. It's so tempting. You want to try it? Does it work? It doesn't work. So culturally, what is happening? There's no real engagement going on. Let's compare it to the other stream, to the TikTok. So this is just little clips of it. But people are talking about dodgeball because it's a dodgeball game and they're talking in between each other. So there's nothing inherently different about the types of people that are watching.
So it suggests that the cultures on the platform are very different when it comes to how you engage with the live stream. And if you take that even further, there's no messaging or requirement on the TikTok side to engage in that way. And there's no messaging on the Instagram side that says you should talk like that.
[00:30:09] Speaker A: Like, so what's prompting that?
[00:30:11] Speaker B: What is happening there? The cultural difference between the two.
[00:30:13] Speaker A: It's the culture. It's the culture. It's like the. It's the viewers when they come onto the platform, know, this is what we do. We go and we chat. It's a chat room. It's a chat room.
[00:30:22] Speaker B: Yeah, it is a chat room.
[00:30:24] Speaker A: It's a chat room, first and foremost. And it's a chat room that has video capabilities that can stream and broadcast, which is one of the coolest things.
[00:30:33] Speaker B: And as we know, we're not wearing. No, I think let's compare the two again.
The two things are driving it. There's a functional difference between the two platforms.
[00:30:42] Speaker A: Right.
[00:30:43] Speaker B: There's this.
You're within your own follower limit over here on the left hand side and then on the right hand side, recommending.
[00:30:53] Speaker A: Algorithm that's pushing you out to find more viewers.
[00:30:56] Speaker B: Yeah. And at the same time, it's judging the quality of the stream based on how much engagement is going on. And culturally, it seems like this platform has built up that the conversation is very, very community based.
[00:31:12] Speaker A: Yeah. It also goes to show you, like, the engagement really does push the views. Like, if your views are low, maybe your engagement is low. You should think about that. Push up that engagement.
[00:31:23] Speaker B: You should think about it.
[00:31:24] Speaker A: Think about that.
[00:31:25] Speaker B: Why don't you go think about it?
[00:31:27] Speaker A: But the question what you're thinking about is, what can I do to get the engagement up? Let's come up with some ideas. You know, that's what I mean when you should think about that.
[00:31:35] Speaker B: Totally.
[00:31:36] Speaker A: It goes deeper than just think. You should think about that. No, you should go think about that.
[00:31:40] Speaker B: Why don't we play fix that? Because the house of highlights and the creator League were doing nothing in terms of engagement. So why don't we play fix their engagement?
[00:31:50] Speaker A: How do we fix their engagement?
[00:31:52] Speaker B: Because that's difficult because it's not a person at the screen talking and, like going. Going directly to the screen. So how could you engage with the sporting event?
[00:32:03] Speaker A: Commentated.
[00:32:05] Speaker B: Yeah, well, they had commented. One key thing is.
[00:32:07] Speaker A: But that was a typing commentator.
[00:32:08] Speaker B: No.
[00:32:09] Speaker A: Vocal.
[00:32:10] Speaker B: No.
[00:32:11] Speaker A: Were they talking? Were they responding to chat? That's one key thing. That's one key.
[00:32:16] Speaker B: So they were broadcasting that as a passive viewing.
[00:32:19] Speaker A: So they were just. It was like basically like watching tv where the audience is watching but not engaging, not. Not getting involved in the production and.
[00:32:27] Speaker B: Like, they're lucky in this instance that, I mean, they're a big brand, so they draw a lot of people and they are putting on a good show. You can see the dodgeball there and it's well edited and all of that. So people are talking about it. So they have that benefit. But I do wonder if, like with the high chat thing, it's like if we talk about goals and things like that. Imagine if they set a gift goal which unlocked different cameras on the stream.
[00:32:51] Speaker A: Yeah.
[00:32:52] Speaker B: That would be a genuine goal.
[00:32:54] Speaker A: That would be so much fun. Yeah, that would be so much fun.
[00:32:57] Speaker B: Yeah.
[00:32:58] Speaker A: And there's technology set up to where you could do that. Oh, yeah, it'll be so easy. It wouldn't be easy for the average person who's just started streaming. But if you've been doing it for a while and you have the resources. Yeah, yeah, there's, there's, there is support for you.
[00:33:15] Speaker B: Are you saying that house of highlight, how the resources to deliver an absolute banging live stream.
[00:33:20] Speaker A: Yeah, they do. But they also need the other resources which are our support.
[00:33:24] Speaker B: Oh, those resources.
[00:33:25] Speaker A: Resources. But yes, it's a double entendre.
[00:33:30] Speaker B: Imagine that if you were able to control the cameras a little with the chat as a group, that would be so powerful. Maybe you could even. What if you had like a poll going on or certain triggers going on that could be related to gifting or it could be just likes or whatever, which gave one of the teams like a bonus point back. Like, if this is a tied together like presentation, let's get involved with it. Yeah, that's definitely the way this has to go.
[00:33:58] Speaker A: Yeah, yeah. It would be so much fun to imagine. Imagine.
[00:34:02] Speaker B: Yeah, imagine.
[00:34:04] Speaker A: Imagine all the people engaging like crazy.
[00:34:18] Speaker B: The question is about setting gift goals and should they do giveaways?
[00:34:23] Speaker A: Oh, this is a very good question.
[00:34:26] Speaker B: And we have seen people do giveaways for a long time in a big way, in a small way. It go well and it goes south.
[00:34:33] Speaker A: Yeah.
[00:34:34] Speaker B: So let's talk about it like.
[00:34:35] Speaker A: Yeah. Yes.
Buckle up, everyone.
[00:34:39] Speaker B: Buckle up.
[00:34:39] Speaker A: Get your seatbelts on. Let's go for a ride.
[00:34:42] Speaker B: So what do you think about giving away something in return for getting a gift?
[00:34:48] Speaker A: I think for that it's very. It depends. It really does depend because here's it could, if you boil it down, being NPC creator is doing something when you get a gift, right. That's a straight exchange. But you're not saying, give me a rose and I'll do it.
[00:35:06] Speaker B: Right.
[00:35:06] Speaker A: It's like the rose comes and then you react. It's like if you react to things that are coming to you, that's different. I'm very active on this one.
If you react to things, that's one thing. But if you. If you say or you text or you put in the background and write, well, this equals this. This gift equals this. That is soliciting.
[00:35:27] Speaker B: Same as. Well, I see a couple of mentions in the chat as well, of people saying that they. They will fall, they will follow.
[00:35:35] Speaker A: Oh, that is the worst. That is really bad. You can. That is like giving away your social influence.
[00:35:41] Speaker B: Yeah. You're basically trading your social currency. Social currency for a follow, which is directly. That is kind of a type of solicitation.
[00:35:49] Speaker A: Yes. Yeah, yeah. So that's a no no.
[00:35:51] Speaker B: Yeah. On a broader scale, I think we always view the idea of having a prize or a giveaway related to gift goals, like a danger area in that you don't get tied to that being the metric or the function or the mechanics that drives people giving you.
Like people paying for your value.
[00:36:15] Speaker A: Right. Because I just want to say, and I want to say. I want to interject is because that's not really your content that they're. Yeah, they're watching. They're not there for the content, they're there for the prize, they're there for the mug. There's like. It's almost like there's a gimmick involved, right?
[00:36:29] Speaker B: Yeah, yeah. It is flying very close to it. And like, the ultimate thing here is that people are giving gifts and then giving their value to you in return for the value that you are giving to them in terms of entertainment time spent.
So, like, if you can avoid any kind of material giving away and, like, when we would definitely carve out here, like, brand building, if you're giving away a hat because of some, you know, like, build your brand. Yeah, absolutely. But don't tie the gift revenue to someone getting a mug or a t. Shirt, because you're never gonna, like, get paid for your actual content, which is the goal.
[00:37:15] Speaker A: Right. So in contrary to that.
[00:37:20] Speaker B: Yeah.
[00:37:20] Speaker A: What would you suggest would be a good giveaway for when a gift goal is met instead of a monetary, instead of a physical item?
[00:37:28] Speaker B: Okay.
[00:37:28] Speaker A: Sort.
[00:37:29] Speaker B: Yeah. I mean, how long was the. Long is a piece of string. So you can.
[00:37:35] Speaker A: As long as you want it to be. Yeah.
[00:37:36] Speaker B: Yeah. I mean, any scissorhands, it all depends on your type of community and what you're doing. But, like, the simple classics to, like, to just lean into is, like, giving people choices over what is happening in the stream. Because ultimately, the key to all of this is people being part of the stream.
[00:37:56] Speaker A: Yes.
[00:37:57] Speaker B: I want to be part of a stream that I'm watching. That's how it works here. We just looked at the two examples of those two streams in the.
On the TikTok side compared to the Instagram side. People are conversing in there.
[00:38:12] Speaker A: Right. They're talking about their ideas. They're, like, putting their ideas out there, whereas other people are just trying to, like, crack a code.
[00:38:20] Speaker B: Yeah.
[00:38:20] Speaker A: They're not really there to talk.
[00:38:22] Speaker B: And if they unlocked a pit where they could be part of the. Part of the stream, like, the whole thing would be way richer in those examples.
[00:38:29] Speaker A: Yes.
[00:38:30] Speaker B: So anything where I can make a choice and the simple levels are like, what? What's coming up? Are we gonna go do a match? Maybe. Can I control the music? Is there some thing that we're gonna get?
[00:38:44] Speaker A: Yes. Yes, yes.
[00:38:45] Speaker B: You can make it silly. And there is some forfeit if you hit the goal.
[00:38:50] Speaker A: Right. That, like, maybe we saw that last night.
[00:38:54] Speaker B: Like, and just to break it down on, like, we're talking short cycle stuff so that we hit the gift goal. If we're going to hit the gift goal, we're going to go battle and we'll do a battle where I put a pie in my face if I lose. So that's. You're. You're getting involved in the content there. They're. They're getting involved in the content, the audience, whereas.
[00:39:16] Speaker A: Or ice cream and the boop.
[00:39:17] Speaker B: You can do long goals as well. If we compete in this campaign or if we get to this gift goal or we reach these goals multiple times. I'm gonna take you to LA and we're gonna do a stream on Venice beach.
[00:39:29] Speaker A: Yes. This is so valuable.
[00:39:31] Speaker B: And we will go to this restaurant that we've been talking about. And obviously, financially, that has to work out. But what we see time and time again is it does well.
[00:39:40] Speaker A: Why though. And I think this is why. It's because if you do a stream all the time and it's the same, your viewing audience would love to go somewhere else and see you somewhere else. See a different environment.
[00:39:49] Speaker B: Yeah.
[00:39:50] Speaker A: It's like, you know, it's just like, I don't know, it's like going on vacation for a minute. You're taking them with you, changing the.
[00:39:57] Speaker B: Scene, people getting to know you, all of those kind of things. And it doesn't like, doesn't have to be elaborate like that, going to LA. It might be that if you did a get ready with me stream, then we hit the gift goals on Monday, Tuesday, Wednesday, Thursday. On Friday, we're gonna go thrifting together.
[00:40:12] Speaker A: Yeah, kind of.
[00:40:14] Speaker B: That kind of involvement in the stream and action and reaction is exactly it.
[00:40:22] Speaker A: Yeah.
[00:40:22] Speaker B: Oh, you've frozen.
[00:40:24] Speaker A: I'm frozen.
[00:40:25] Speaker B: Oh, dear.
[00:40:26] Speaker A: Tara has frozen.
I don't know.
[00:40:30] Speaker B: I wonder if it's frozen elsewhere. Is it frozen for the chat, you guys?
[00:40:35] Speaker A: Let us know if I'm frozen, am I? Oh, dear. Princess case that makes. That doesn't sound good.
[00:40:41] Speaker B: Oh, you got a nice pose.
[00:40:43] Speaker A: At least I got. Yeah, I look like I'm really trying to figure out something. I'm like, hmm.
I'm gonna voice over my face. Ready, you guys? Hmm.
I wonder, what do you guys think?
[00:40:57] Speaker B: I could have a conversation with your face like that. I'll try and say something that you would do that face to face.
[00:41:04] Speaker A: Okay, go, go, go. I can't wait for this.
[00:41:09] Speaker B: Tara, would you mind running out to the car and seeing if my wallet's there?
I'm not sure we can fix this, actually.
[00:41:23] Speaker A: Where are we on the podcast?
[00:41:24] Speaker B: Yeah, I think this is time to wrap it up.
[00:41:26] Speaker A: This is. The universe is gonna be telling us that it's time to go.
[00:41:30] Speaker B: If you ever need a way out of a live stream, simply freeze your picture, freeze it, and we will wrap up for now. Thank you so much, everybody, for joining us. We've had an absolute blast today, and as always, we will. Well, not as always. Now, we will cut this up with the podcast, the recording on Monday, and it will go out at the end of the week as a much longer podcast, which means those of you who come and listen while you're mowing the lawn or you're doing the dishes, you can mow the lawn for longer. Twice as long. Yes, you can do the dishes as twice as long. And I'm realizing this is the worst sales pitch we could possibly get for a podcast.
[00:42:09] Speaker A: While your camera's first do your work for twice as long. You can stand like me in this very still position. Twice as long.
[00:42:18] Speaker B: Yeah.
You could do things that are fun and listen to it, too. You could go bowling twice as long if you bowl while you listen to your podcasts.
[00:42:27] Speaker A: Yeah.
[00:42:27] Speaker B: What else is fun that you could do? Swimming. Oh, no. You can't do that.
Oh, no. Well, congratulations, everyone. Looking forward to you all doing more chores over the weekend and feeling more productive when you listen to it. Thank you.
[00:42:40] Speaker A: Yeah.
[00:42:41] Speaker B: Go for a walk, Mike. Very healthy. Thanks, everybody.
[00:42:44] Speaker A: Good night. Good afternoon. Bye.
