Episode Transcript
[00:00:09] Speaker A: Welcome to the guide to Live. It's Monday, August 5, and this is your weekly hangout to join us to talk about live streaming with people who really know what it's like.
[00:00:19] Speaker B: Because let's face it, no one really knows what you're talking about if you say you're a live creator.
[00:00:23] Speaker A: Yeah, that's true. But we do. And I'm Tara and this has been my co host across from me. And together we make up the guide to live team. Woo woo. Welcome, welcome in Happy Monday. Happy Monday.
[00:00:37] Speaker B: Mondays are like, I'm starting to really feel the cycle of the weeks in a way that I used to dislike and I'm starting to really enjoy the cycle.
[00:00:49] Speaker A: Yeah. I'm becoming one of those people that like. It's not a case of the Monday. Well, the case of the Mondays isn't a bad thing anymore.
[00:00:55] Speaker B: Yeah. It's like a case of like, it's.
[00:00:57] Speaker A: Like, get ready, get set, go. Yeah, yeah, yeah. I do. I feel that now.
[00:01:03] Speaker B: And I think there's something about I'm just gonna share my own personal, like, journey on this. And I'm interested if other people experience this as well. But as you get into a schedule for yourself at the start, that can be really disruptive for yourself.
[00:01:23] Speaker A: And you can make up every single excuse in order to not do one of the things on your schedule, because you can make up an excuse to do it. And I highly recommend you just push through and continue your schedule and your routine.
[00:01:37] Speaker B: Yeah.
[00:01:38] Speaker A: Because it pays off. And then next thing you know, it's like this. It's like, this is the case of the Monday.
[00:01:44] Speaker B: Yeah. But also how important it is if you are setting a schedule. Like, we talk about the amount of live streaming that people do and that it needs to be a sustainable amount and sustainable in that you have rest and recuperation time. But then it's also frequent enough that people can build up a, like, knowledge.
[00:02:05] Speaker A: Of you being knowledge and connection. Well, it's a connection with the community, but it's also like, oh, I've seen this person a few times and then they connect with, okay, I'm gonna. This is funny, I've watched them a few times as I've passed and I'm gonna watch them like, for real this time. That kind of connection.
[00:02:23] Speaker B: Yeah. And there's also just a frequency to building connections with people. And this comes a little bit down to advertising.
It's slight tangent here, but a lot of the same effects are happening when you come to market a thing, a product. Yes, there's this function that as a consumer, you need to see or be presented the product multiple times before, so it registers, really, in the music industry as, like, my experience in the past, you're selling a piece of music, let's say, or a gig or a concert. So just posting it one place isn't enough, or it being played on the radio one time isn't enough, or it being a review in a magazine isn't enough, or being on tv or whatever. None of those things alone move the dial. It's about all of those pieces so that somebody maybe sees the show, walks into a record store, sees that there's a new record available, then they see an advert for it, and then it pops up as a review here. And all of those things would eventually make you think, I'm going to go get this finally.
[00:03:30] Speaker A: No, it is. It's like, it's the way the human mind works to where it takes multiple iterations for your brain to make all the connection.
There we are, back on that word again. To make all the connections where you're like, oh, yes, I do actually want that. I need that.
[00:03:50] Speaker B: I want that. I need that. And so if we're talking about live streaming. So a lot of your commercial for yourself, your advert is being live.
[00:04:00] Speaker A: Yes.
[00:04:00] Speaker B: So being live is that is your advertisement?
[00:04:03] Speaker A: Yeah, yeah.
[00:04:03] Speaker B: And then all of the social media that you put around it to promote what you're doing are the iterations and the reminders and the little.
[00:04:10] Speaker A: Yes. Yeah, the little, like, oh, hey, guess what? I just popped up on your feed to say, don't forget to come watch my live. I mean, you're not really saying that, but that's. What's that is. That is the message that's coming across to the. To the person watching.
[00:04:23] Speaker B: Yeah.
[00:04:23] Speaker A: Not really. Not literally, of course. Subconscious.
[00:04:26] Speaker B: They're putting it into your mind.
There's also an effect, I think, actually, that came from TikTok in the idea of just being viral and it growing really fast, quickly, like short form, TikTok basic basically taught us that you can post one or two videos and suddenly it just, like, goes, and you're getting millions of views. And obviously, people get. Post a video and then get no views the next one.
[00:04:57] Speaker A: Right.
[00:04:58] Speaker B: Some people, it kicks off, and we've heard that story a lot.
[00:05:01] Speaker A: Yes.
[00:05:01] Speaker B: I'm not sure if that applies on live in the same way.
[00:05:05] Speaker A: No, it doesn't. Because there's a type of thing, like, I think with the way it works with live is like, every time you go live, it's like, it's like the first time you've ever gone live, like, as far as the algorithm is concerned.
[00:05:18] Speaker B: Yeah.
[00:05:19] Speaker A: And you're being dispersed to a bunch of new people who have never seen you before.
[00:05:25] Speaker B: Right.
[00:05:27] Speaker A: And you're putting on the same content continuously. It's like, that's your brand.
[00:05:33] Speaker B: Yeah.
[00:05:33] Speaker A: Whereas, like, short form is always different. You always show different stuff. I mean, you do do different things in your life, but your brand, bread and your, like, bread and potatoes, the meat and potato. The bread and potatoes.
[00:05:44] Speaker B: Well, that's nice. We can do bread, meat, and what we do.
[00:05:46] Speaker A: Double starch it, y'all.
[00:05:47] Speaker B: We'll have bread. We'll have potatoes.
[00:05:49] Speaker A: Potato sandwich on potato bread.
[00:05:52] Speaker B: And we'll have a side of bread with some butter.
[00:05:55] Speaker A: So what I was saying, the meat and potatoes of your content when you're live is definitely a different type of creature than the content you put on your short form.
[00:06:04] Speaker B: Yeah.
[00:06:04] Speaker A: And I think that's why it's different.
[00:06:06] Speaker B: And it's like you're essentially collecting new followers one by one, always like that. Mass following is difficult to achieve in any sustained way on live streaming, where it's much easier to do that on short form. So that all comes back to just showing up. And, like, we talk about improving, but even once you've improved, then it's about showing up so that you have the opportunity for these people to find you.
[00:06:36] Speaker A: Yes. That's where the real work comes in. Once you get that big viral push, then you have to maintain it. And that's where, like, consistency is key.
[00:06:46] Speaker B: Really think about it this way as well. It's like when you go live, let's just paint a picture. Person in a room on their own, goes live on a phone. How do all of the people in the world know about that?
[00:07:04] Speaker A: They don't.
[00:07:05] Speaker B: They don't. How does the answer is everyone on TikTok know about it?
[00:07:08] Speaker A: They don't.
[00:07:09] Speaker B: They don't. So there will be a group of people that get sent your stream algorithmically, but as you've grown as well, people have larger accounts. How do all of those people know that you're going live? And the answer always comes back to market. You're basically having to market yourself consistently and constantly. Because how do people know?
[00:07:29] Speaker A: Right, right, exactly.
[00:07:31] Speaker B: Same as a tv show. How do you know the tv show is on?
[00:07:34] Speaker A: Because I see commercials. I see the billboards, they're in the magazine ads, they're on my phone app on ads. That's why I know that is a show. When I turn on my tv, boom, they're on there. They're advertising them. I mean, that's the only way to get anything across. Anybody to let.
[00:07:51] Speaker B: I think it's the only way.
[00:07:52] Speaker A: It is the only way.
It is the only way. Two of the features are real. One of them is fake. Fake. Fake. Fake.
[00:08:02] Speaker B: It's time.
[00:08:04] Speaker A: It is time for feature or fake?
[00:08:11] Speaker B: Feature or fake?
[00:08:11] Speaker A: Two of them are real and one of them is fake.
[00:08:18] Speaker B: That's nice.
[00:08:19] Speaker A: That was my new one. Did you like it?
[00:08:21] Speaker B: Yeah, I love it. This week has a theme.
[00:08:23] Speaker A: Ooh, what's the theme?
[00:08:25] Speaker B: First of all, here's how feature or fake works. I'm going to give you three features on TikTok Live. Two of them will be real, two.
[00:08:31] Speaker A: Of them are real.
[00:08:32] Speaker B: One of them is fake, one of them is fake, and it is your job to identify the fake.
[00:08:37] Speaker A: Fu. Fuff. A feature of fake.
[00:08:39] Speaker B: The theme this week is in the effects section on live.
[00:08:43] Speaker A: Effects.
[00:08:44] Speaker B: Effects.
[00:08:45] Speaker A: Effects. With a e, not an a. Yeah.
[00:08:47] Speaker B: So I'm going to describe three effects. No looking. Anyone here?
[00:08:51] Speaker A: Yeah. Don't cheat.
[00:08:52] Speaker B: When I get to the end, start the poll as always, and everyone can chime in. These are all effects. Number one, I'm going to describe the effect to you. Yay. It's a duck that dances on your screen like a bath duck.
[00:09:05] Speaker A: Like a little rubber ducky.
[00:09:07] Speaker B: Little rubber ducky.
[00:09:08] Speaker A: Rubber ducky. You're a one.
[00:09:11] Speaker B: It can be controlled with a thumbs up, a thumbs down, or an open hand.
[00:09:15] Speaker A: So what does it do in the controlling?
[00:09:17] Speaker B: When you do a thumbs up, it turns upside down and does a fart with hearts.
[00:09:21] Speaker A: Oh, yeah.
[00:09:21] Speaker B: If you do a thumbs down, it turns upside down and does a fart with kind of green colors.
[00:09:27] Speaker A: This is not real.
[00:09:28] Speaker B: I forget what it does.
[00:09:30] Speaker A: This is not real.
[00:09:32] Speaker B: And it's got the. It's got kind of a human butt.
[00:09:35] Speaker A: If I do this, this is definitely not real.
[00:09:39] Speaker B: Number two, feature number two is called flying face, where it puts your disembodied head into a flock of space. Space suit helmets.
[00:09:48] Speaker A: Yes.
[00:09:48] Speaker B: And it flies across your screen.
[00:09:50] Speaker A: I believe that one.
[00:09:51] Speaker B: Wow. And then number three, eye monster. This is where your eye gets replaced with rainbows and hearts. And the app moves your actual eyes into your mouth. So when you speak, your eyeball is there.
[00:10:02] Speaker A: Oh, that sounds like fun.
[00:10:03] Speaker B: And this has rainbows.
[00:10:04] Speaker A: Oh, yeah.
[00:10:05] Speaker B: So those are your three.
[00:10:06] Speaker A: They're all fake.
[00:10:07] Speaker B: I'm gonna start.
[00:10:08] Speaker A: Are you sure it's not. Two of them are fake and one of them is real.
[00:10:13] Speaker B: Okay, I've started the poll. Find your way up to the pole we're looking for you to tell us which one you think.
[00:10:18] Speaker A: Wait, what?
[00:10:19] Speaker B: Which of the effects. Is it the dancing duck? Is it the space helmets? Or is it eye monster? That is fake.
Off you go.
[00:10:26] Speaker A: Oh, my. Off you pop.
[00:10:28] Speaker B: So, Tara, I'm gonna come to you first.
Let us have it. Talk us through what you're thinking.
[00:10:34] Speaker A: You did a number on me today, and I'm mad because I didn't win last time, and I want to win this time.
[00:10:40] Speaker B: So here we go.
[00:10:45] Speaker A: The dancing duck with the different kinds of poots. It just doesn't seem right.
Space helmets seem feasible. Eye monsters, more feasible. I'm gonna go with a being the fake.
[00:10:56] Speaker B: Okay, so Terra has chosen the dancing farting duck. Being the fake.
[00:11:01] Speaker A: Yeah.
[00:11:01] Speaker B: Let's open up the poll.
Here we go. Okay, so the audience has gone with something different to you, Tara.
[00:11:11] Speaker A: Yes. I see.
[00:11:13] Speaker B: So, in third place, people thought the space helmet was the fake. In second place, people thought the dancing duck was the fake.
But C. The eye monster.
Rainbows in eyes, eyeball in mouth. That everyone. The majority thinks that.
[00:11:32] Speaker A: The majority. Yeah. Hazel agrees with me and thinks that the dancing duck is fake.
[00:11:37] Speaker B: Okay. Are you ready to find out?
[00:11:39] Speaker A: I am. Okay.
[00:11:41] Speaker B: So this week, we're gonna go in the order that I read them out. So, first of all, bath duck. Here we go.
[00:11:47] Speaker A: Rubber ducky.
[00:11:49] Speaker B: This one is real.
[00:11:51] Speaker A: What?
[00:11:52] Speaker B: What it is. What is an.
It's actually uploaded by. It's not a TikTok effect. So other companies can start uploading effects now. So I don't know what is called streampet, and it literally is a bath duck that you can react to in three different ways.
[00:12:09] Speaker A: There you go, Hazel. You're using it tonight.
[00:12:11] Speaker B: So bath duck is real.
[00:12:13] Speaker A: Bath duck is real. To my utter, utter dismay. Surprise and dismay.
[00:12:18] Speaker B: Terror is not getting a point today.
[00:12:20] Speaker A: I'm P. Oh, flying face.
[00:12:22] Speaker B: Which puts your disembodied head in a flock of space suit helmets, is also real. Real.
[00:12:28] Speaker A: I knew.
[00:12:29] Speaker B: You knew?
[00:12:29] Speaker A: I knew that one.
[00:12:30] Speaker B: It's a really good effect as well.
[00:12:31] Speaker A: I think I'm doing that one.
[00:12:33] Speaker B: I don't know how you would do engagement with it, but it's fun to watch your head fly across multiple times.
[00:12:37] Speaker A: I can see the Francis in that one in his spacesuit.
[00:12:39] Speaker B: Yeah, that would work. Which means the eye monster was indeed the fake.
[00:12:44] Speaker A: Fake monster.
[00:12:46] Speaker B: I would love that.
[00:12:48] Speaker A: Everyone in the audience won, which means.
[00:12:50] Speaker B: The audience gets a point. What does that mean, terror points wise? Are we there? We got to start.
[00:12:56] Speaker A: I don't know. We need to start writing this down.
[00:12:58] Speaker B: Somebody must know who's got the scores in these.
[00:13:00] Speaker A: We are terrible.
[00:13:01] Speaker B: Let's see someone. It was three. Three, three.
[00:13:04] Speaker A: Okay.
[00:13:05] Speaker B: I think the audience won last time.
[00:13:06] Speaker A: So now it's 341342.
[00:13:08] Speaker B: I won last time.
[00:13:09] Speaker A: 332-342-3424.
[00:13:13] Speaker B: Points to the audience.
[00:13:14] Speaker A: Congratulations.
[00:13:17] Speaker B: Three points to terror, two points to myself. We can write it down right after this.
[00:13:23] Speaker A: All right. Three, four, two.
[00:13:24] Speaker B: And Kristen, kids has an extra air horn point for winning one of the rounds totally on their own. So if you ever want to go out on your own, it's a risky move. And you've also got to rely on somebody else not choosing yours as well. So there were a lot more people voting this time as well, so that was nice.
[00:13:40] Speaker A: I have all the points raining down the points.
[00:13:46] Speaker B: All right, so we do this Mondays and Wednesdays. We come on. So Tara and myself and Ben and we talk about live streaming, the highs and the lows and the difficulties and sometimes technical stuff, and a lot of it about, like, what is it like to be a live streamer day in, day out?
[00:14:07] Speaker A: Yeah. And we. A lot of our. A lot of the live streamers who actually do it all the time are in our community, and they're here all the time, and we have nice conversations. They welcome you in with open arms, so. Welcome.
[00:14:19] Speaker B: Yeah. If you want to know about live streaming.
[00:14:21] Speaker A: Yeah.
[00:14:22] Speaker B: It's so difficult.
[00:14:23] Speaker A: Yeah. And this is a great channel to follow if you want to keep up on that stuff, too, because we're constantly, constantly just putting out information.
[00:14:32] Speaker B: Yeah. Because there's no gate keeping, constantly changing.
[00:14:34] Speaker A: There's no gatekeeping here. Yeah. And it is changing all the time. Features are changing all the time.
[00:14:39] Speaker B: And what we're talking about here is, like, really, the, like, live streaming has been around. We've done previous podcasts on this, so we did this podcast internally for a while, and then we've been doing it externally. I think this is episode 35 of our external podcast now, and we've talked about it on a previous episode. Like, we're not talking like, there's a history of live streaming in the US, but the way that came from webcams basically coming on and people watching others.
[00:15:15] Speaker A: Right, right. And now it's not some. I mean, yes, people still do that, but now there's this whole new thing. It's new. It's a new method of it, of live streaming, where it's very high, engaging. It's like engagement. It requires engagement. But the thing is, is that the people coming to the community is. It's like, hey, you literally just went to the community town hall, and everyone's hanging out and talking and laughing, and these people over here chit chatting about one thing while these people over here chit chatting about another thing while you're listening to the speaker. I mean, that's what it's like to be a live streaming in a live streaming community.
[00:15:47] Speaker B: Yes, absolutely. Yes. Yeah. And that really highlights the difference. That's the type of live streaming that we're talking about, is that high engagement.
And neither is right or wrong, we should say, like, it's. They're just literally different. Vc's.
[00:16:02] Speaker A: They're just different.
[00:16:03] Speaker B: And we're trying to recognize that as well. And I'm not sure how much recognition there is across the industry, how different it is in terms of, like, the type of streaming. And probably where the rubber hits the road is with gaming streamers on TikTok, where it's like, there's no secret. It's harder.
[00:16:19] Speaker A: It is harder. It is.
[00:16:20] Speaker B: And that's because it's coming from a discipline, a live streaming discipline, which is really well loved. And that is driven by a different thing, because it's. You're watching someone on. It came from watching someone on a webcam.
[00:16:34] Speaker A: Right.
[00:16:34] Speaker B: Versus this, where the viewing, the numbers come from, the interaction.
[00:16:40] Speaker A: Yeah. And not only that stacked on top of that, we also come from a culture of. Of consuming media through television, where it's like, you know, it's streaming live, it's pre recorded, but it's streaming live to us constantly. And then now it's, like, literally streaming.
[00:16:56] Speaker B: It's back to that core conversation. You're having conversations with people, like how we always used to as human beings. So a lot of the stuff that we talk about is, like, the human element of this as well.
[00:17:08] Speaker A: Yeah.
[00:17:09] Speaker B: I think it's fair, safe to say that we're both kind of obsessed.
[00:17:12] Speaker A: It is. I mean, that's the thing that I love the most about it, is that it does bring back that human element and that whole, like, community feeling of entertainment back the way it used to be in its, like, prime, like, raw era.
[00:17:25] Speaker B: And I see that comment there, girl. Mommy, like, I'll read it out to you, girl. Mommy says, I'm a stay at home mom. I wish I could live stream for a living, for sure. It's a goal of mine. I.
[00:17:36] Speaker A: Yes, so, great goal.
[00:17:38] Speaker B: You like, I think there's a video of you talking about, like, you wishing you had this background. You were in that situation.
[00:17:45] Speaker A: I was a single mom with three children from the ages of, I mean, from the ages of seven to three. No, no, no. From, like, anyway, they were all five years apart and the youngest one at the time.
[00:17:58] Speaker B: You should get the ages of the children, right.
[00:18:02] Speaker A: No, ten to five. No, ten to one.
[00:18:06] Speaker B: What are we talking about?
[00:18:07] Speaker A: What, I'm talking about all the kids. I had a ten year old, a five year old and a one year old.
[00:18:12] Speaker B: You're talking like Max.
[00:18:13] Speaker A: Yes, yes. Like at the max peak of it. Yes. And I was very creative and I had all this energy and all this, like, I was very, you know, I was a presented things and I had classes. I was very charismatic and like, I could have soared at live streaming at that point in time if it was available with the technology and everything.
[00:18:33] Speaker B: Yeah.
[00:18:33] Speaker A: I mean, I do it now, but I'm just thinking of where I could have gone.
[00:18:38] Speaker B: Well, that was what could have been talking to that point girl. Mommy is like that. We.
[00:18:43] Speaker A: You're there now.
[00:18:44] Speaker B: You're there.
[00:18:45] Speaker A: You have the greatest opportunity ever. You. I wish I was where you are right now. Like, you have the apples ripe for the picking for you, take it and bite into it, make some apple pies and sell them.
[00:18:56] Speaker B: Yeah. And here is the thing, right? And we've worked with lots of people who are in exactly your situation. Stay at home mom, stay at home dad, every other combination. And that live streaming is working for them.
[00:19:08] Speaker A: Yeah.
[00:19:09] Speaker B: Events. It's really nice to see those people coming together and talking and sharing those experiences, but it's definitely possible. And here's my one thing here, and it's so often missed because a lot of the kind of, like, hype with live streaming is as if, like, you come on and you just do it and it's kind of easy.
And that is true to some extent in the way that working at home is easier than going to an office.
[00:19:37] Speaker A: People think it's easier. People on the outside always think that things like that working from home is easy. Being a live streamer. No, you don't see, when you work in an office with an establishment with, like, systems and sops and all of that jazz, you go to work, you do it. It's easy. You don't have to think about it. But when you're doing it at home, you don't have all those things. You get distracted. There's all these things like, oh, the laundry's here, oh, my gosh, the Internet's down. Or, or if you're a live streamer, you have to do everything. You have to create it. You have to be the production person, you have to be the lights lights and you know, there's a cameraman, the lights man, everything. You're the sound man. You're everything. You're the person's. You're all of it. You're all of it.
[00:20:18] Speaker B: You're all of it. Right.
[00:20:19] Speaker A: It's hard. People don't realize how hard it actually is. That's the tangent.
[00:20:22] Speaker B: I was.
[00:20:23] Speaker A: I went off on a tangent, but.
[00:20:24] Speaker B: It being hard is not about thing. No, that's just us saying the people we see to be successful are the ones that come at that. Like you're coming at a part time job that you can do from home. It's like focus on the time that you're doing it, set aside the time to do it properly, and the potential is there to do really well. Yeah, it's like when it goes wrong is, it's when it's kind of in the middle.
[00:20:48] Speaker A: Right.
[00:20:49] Speaker B: But that would be true if you were launching a candle company or whatever it was.
[00:20:54] Speaker A: But this is why we are here. This is why this creator network and the program is here and why we as blue shift creative are here, because we are, we understand that that's what this podcast is about. That's why this podcast exists. You know, it's a new industry we're here to support. So if you have the drive and you have the motivation and you want to do it, we're here to help you. We're here. We're here to give you the tools that you need to be successful as long as you put your work into it. Because it is hard work. You have to work hard. There's no easy button to push. You know, there is no thing that says, oh, I'm going to push this person straight to the top. The algorithm is the algorithm. It's its own beast. We don't control it. The only way we, the only thing we can do is teach you how to feed it, what it needs to give you the most push, and then.
[00:21:41] Speaker B: Also how to sustain doing that over the long term.
[00:21:45] Speaker A: Because it's about emotional well being, it's about physical well being. You have to, you know, you can't sit there and stare at a screen for hours and hours and hours. Hurt your eyes, you gotta move them around, you know?
[00:21:58] Speaker B: Yeah. And it's not necessarily for everyone as well.
[00:22:01] Speaker A: No.
[00:22:01] Speaker B: It is ways to develop in this industry for absolute sure. Like, and all of them are legit.
[00:22:10] Speaker A: Yeah.
[00:22:10] Speaker B: And what we focus on and what we see in the long term, like working over and over, is like focusing on building up a career as a streamer, which is all of the pieces around it, not just trying to get as much as quickly as possible and then going again. Getting brand deals like that in itself.
[00:22:30] Speaker A: Doesn'T build about jumping. It's not going from zero to brand deal, you know, it's more about going from zero to developing yourself as a brand first, because you have to be a brand before another brand will want. A brand will want to do a partnership you. A brand is not going to do a partnership with a person. A brand is going to do a partnership with another brand. And you have to establish your brand. And we definitely help you with that. Like, we are experts. I think I will say we are very good at creating brands.
[00:22:58] Speaker B: And you keep jingle.
[00:23:00] Speaker A: Oh, yeah, I know.
My cute little bracelet. I got this at Vidcon.
[00:23:04] Speaker B: What is it?
[00:23:05] Speaker A: It's this little bracelet that these people were handing out at Vidcon. It's got these stickers, like, each one of these little.
[00:23:11] Speaker B: Oh, it's that one.
[00:23:12] Speaker A: Yeah. And then I can change. It has this little tassel where you can change the stickers whenever you want. Yeah, but it's cool.
[00:23:19] Speaker B: I think this is interesting. So has anyone in the chat here, has anyone seen one of these bracelets that Tara's wearing?
Let me ask you that.
[00:23:29] Speaker A: It looks like something like little kids would have. If you go to, like a toy here, I'm gonna hold it next to my face, right? Can see it better. You guys have probably seen me wear this before. I. I love this thing. It makes me feel like a kid again.
[00:23:41] Speaker B: But. So the cool bit is. Here's the cool bit. So they're called sticky roll.
[00:23:45] Speaker A: Look at this. Do you see this.
[00:23:53] Speaker B: Bit of Asmr?
[00:23:56] Speaker A: What's the sticker?
A little sticker?
No, I like to go places, and I like to just stick these places wherever I am. Like, if we go out to eat, I'll stick them on like a little salt and pepper shaker.
[00:24:11] Speaker B: Pat dizzle says I need one.
[00:24:13] Speaker A: Okay. They're called sticky. And that's what I'm saying. Like, right now, I like, I could take off an old. An old one and. Or just stick this one over top of it. It's like, what am I feeling like today? But supposedly they're like, individual.
[00:24:25] Speaker B: Do another one.
[00:24:26] Speaker A: Oh, sure. Let's see.
[00:24:28] Speaker B: So each one is a sticky.
[00:24:32] Speaker A: So each one of the bigger ones like this, as a roll of stickers. Each one is a roll of stickers. Little mini stickers. You know, I like mini stuff. I'm a mini man.
[00:24:42] Speaker B: Yeah. Hey, Nick, Nans this great question as well, here, just to interrupt, is Terra. Maybe Terra can do a little ASMR for all other people interested. And I think Nick Nans is asking some great questions. Heard a lot about blue shift pushing battles. So I think, I mean, there's blue shifters in here who maybe can answer that in terms of.
[00:25:02] Speaker A: Yeah, blue shifters, blue crew. Do we push battles on? Is that like our biggest thing? Is that what we hype? Are we all about battles?
[00:25:09] Speaker B: Yeah. Battles are a tool to use as a live stream. And there's absolutely no question that it helps with revenue and growing your account, but that's because of the function of the battle.
[00:25:22] Speaker A: There's a reason we like to incorporate battles with our creators and teach them about it, because it's a tool we like to.
[00:25:27] Speaker B: It's a tool in the same way as knowing how to live stream and knowing how to get your tap through rate up, in the same way as improving your camera and your lighting and your content and preparing. And all of those things are tools and ways to be better.
[00:25:42] Speaker A: Yes. Yeah. And not, and not a lot of. I mean, a lot of our creators do not do it. We do battles.
[00:25:47] Speaker B: So all of these people. Cheesy. Cheesy. Just became gaming live pro. Pat dizzle, tea leaf, Rita. Who's that girl? Mummy. Yeah. All things century.
[00:25:57] Speaker A: Yeah.
We really focus on creativity. Like, we are live streamers for creatives. Like, we want to help people who have a idea that they want to create. It's like, hey, if you've always wanted to have your own, like, slot on a tv channel and, like, have a show, like, we help you develop that. Like that, is that, like, we help you with making it look the best, sound the best? Like, whatever you have in your head, we're gonna help you get it out and put it through that lens and deliver it to the world. I mean, that is what we specialize in.
[00:26:28] Speaker B: And then this one and then on, like, so we're doing that on all levels, but then we're doing. And we're doing more of this as well. It's like, I'm really excited about, like, the New York trip, something coming out, coming straight after this. But, like, the last New York trip, like, we believe so much in building stories, right? Like, the last New York trip that we did, we set up as an agency set up for a set of battles. Okay. Because that was one of the functions that we were using as measuring people.
[00:27:02] Speaker A: Right?
[00:27:02] Speaker B: To get that. That was one of them.
[00:27:04] Speaker A: Yeah.
[00:27:05] Speaker B: And. But the end of it, it had a story. And the two winners of this bracket went on a helicopter and did the final battle on the helicopter. So, like, in itself, battling. I think this is, let's just talk about battling. What actually makes you care about it?
[00:27:23] Speaker A: The narrative. So it's the team. So it's a game, number one. It's like, watch, it's like, why do you watch football or why do you watch soccer or why do you watch volleyball? Why do you watch any of those sports?
[00:27:32] Speaker B: And we, I just want to say it does seem funny, like, we're now talking about battling, but if you can see it from, like, the lens that we're talking about it, we're looking at, it is like a tool and breaking it apart.
[00:27:45] Speaker A: Yes.
[00:27:45] Speaker B: And like, how it actually, the skill to be good at that thing is also the skills you need to be good at others.
[00:27:51] Speaker A: First of all, I want to, I think this will grab some attention here. Okay. So controversial. Okay. No, this is about grabbing your attention because if you listen, if you're thinking, oh, I don't like what they stand for, I don't like what they do, I don't like this about them. Okay, here's one thing a lot of people do not think about or consider when they do battles. And number one, you don't have to do battles with, like, all the gifts. You could do roses, only battles. You could do, like, only battles. There's no Monetis, there's no monetary exchange there. It's about bringing two communities together with a story and creating, like, what do you call it, a rivalry and having a game to play together. It's like, why you go, why do you go to go, do you join a league to go play soccer after work or do you go play darts at the, like, it's competitiveness. People like to do it. So you create a story, and here's the big thing you get from it. This is the biggest thing that, this is why we even really promote it. It's about growing your communities. When one community has, is matched up with another community that they've never seen each other before, ever. Guess what?
As I want to go over there and see what's going on in that, like, they, it's called cross promoting sharing communities. You are literally showing your stream and yourself and your community to a whole other community. And you guys can like intermingle. Intermingle. I mean, that is the biggest, that is the biggest prize from it, I think.
[00:29:22] Speaker B: But it's also fun to do. If you're calling it a tool that's the same as multi guessing as a tool and co hosting is a tool. Like in itself, a multi guest isn't necessarily entertaining, is it? It's a tool in the same way as a battle. Isn't necessarily entertaining in the same way as a soccer game.
[00:29:41] Speaker A: Exposing your, yeah, it's exposure. It's a, it's a great way to getting more exposure.
[00:29:45] Speaker B: Yeah. But like think of it like a soccer game as well. It's like sock, no soccer game would be interesting if you cared about, if you didn't care about the outcome or if there was no story about the players on the pitch, if it was just eleven people versus eleven people. And, and you, the rule was the most goals that balls.
[00:30:04] Speaker A: No crowd, no one would, no one. No one. No, it's just a game. It's not just a game. That's the thing. It isn't just a game. It's what the team represents to each individual person on the team that's playing. And though, and the people who watch the games. Like that's, that's what's all about.
[00:30:21] Speaker B: That's what it's all about.
[00:30:21] Speaker A: That's what it's all about.
[00:30:24] Speaker B: Anyway.
Yeah. So.
[00:30:26] Speaker A: Well, we went on a big old tangent.
[00:30:28] Speaker B: Yeah, we did. I think this is an interesting, if we're talking about tangents as well.
[00:30:32] Speaker A: Mm hmm.
[00:30:33] Speaker B: Like the idea. So if you extend out like the kind of dislike for battling, often the argument being it's all about money, then there's like a similar like challenge to live streaming and the way that people get compensated right in the kind of like asking for money isn't cool or I don't want to do that. And I think that's absolutely fine.
[00:30:58] Speaker A: I don't think I would ever suggest anyone go on and say, hey, give me money. Yeah, that's not how it works.
[00:31:03] Speaker B: But it is absolutely fine to feel confident as you start to provide value to the world in the same way as content creators. In the short form, no one questions, I mean, everyone questions that value. But if you, if as a content creator yourself, everyone here, everyone understands, I think now great content creators in short form are contributing to the entertainment that's around us and they have to be compensated for it.
[00:31:32] Speaker A: Exactly. And no one criticizes them when they do get compensated for it in the.
[00:31:36] Speaker B: Same way all entertainment should be. And it's no, how entertainment gets compensated for is really, really complicated. You see all the problems on tv and that's because attention is moving all over the place. It's not because any of the core bits of the entertainment is bad. It's more where the eyes are. And the eyes are moving to live streaming, and there's just no question about that. And it's so taking it seriously as.
[00:32:06] Speaker A: A career is important, and a new form of funding for that is through viewer donation. And it's the same, like, don't be mad at NPR. Don't be mad at public television. Like, they go on all the time and they, they're not saying, give us money. They're saying, with your help and your support, we can continue to build and grow and do this and do that.
[00:32:29] Speaker B: And provide this service and provide this.
[00:32:31] Speaker A: Service and entertainment and thank you. And it's like, I mean, that's exactly what you're doing. It's the same thing. It's exactly the same thing. And you should feel like you. I know a lot of times people say, well, I'm not Mister Rogers, or I'm not this person, or I'm not that network. Well, they weren't that person either until they became that person. And you have the potential to become that person.
[00:32:54] Speaker B: Right.
[00:32:54] Speaker A: And it's all about your mentality.
[00:32:57] Speaker B: The other thing that's different as well is back in Mister rid, Mister Rogers days.
[00:33:01] Speaker A: Yeah.
[00:33:02] Speaker B: There was only so many tubes that had a camera that went out into the world, into people's tvs, and he was on the end of a couple of those pipes. Now everyone has that pipe on their phone.
[00:33:15] Speaker A: Yes.
[00:33:16] Speaker B: So, and so the opportunity is way higher.
[00:33:20] Speaker A: Yeah.
[00:33:20] Speaker B: But also, there's a change in terms of what audiences actually want and what they're gravitating towards. And it's not like, monoculture where there is a single star and everyone knows about them. Everyone knows the pop star, the movie star, whatever.
[00:33:36] Speaker A: Yeah, we were talking about that this morning. We were talking about that. I was like, I was like, it's kind of strange. I was like, it's like the younger kids, I don't notice that they have a lot of, like, there doesn't seem to be popular, like, music that's like, real big right now.
[00:33:50] Speaker B: That's like, everybody knows.
[00:33:51] Speaker A: Everybody knows. It's like a lot of people listen to oldies. A lot of people listen a lot. There's a lot of independent stuff out there now that has its. Independent isn't just one genre anymore. Independent has its own genres. They have, like, so many genres. So I'm just saying, like, that is kind of what's happening here on this platform with entertainment.
[00:34:10] Speaker B: Yeah.
[00:34:10] Speaker A: And with the entertainment industry in general, I think.
[00:34:13] Speaker B: Yeah. So you end up with smaller groups of fans.
[00:34:17] Speaker A: Yeah.
[00:34:17] Speaker B: It's almost weird to call it that's. Why it's community. And that's ultimately all community driven. Big stars of old were. They were driving a community that were all attached to that person. And you're doing the same here, building communities.
[00:34:32] Speaker A: Mm hmm.
[00:34:34] Speaker B: So scarce adventures. Yeah.
[00:34:36] Speaker A: Someone scares. Look, I can see scares, adventure asks. I'm still waiting for the justification of why TikTok takes two thirds of sub money.
[00:34:46] Speaker B: Right. As my understanding, they don't take two thirds of it. I thought it was the same as the Diamond 50 50 split, but I'm absolutely willing to be corrected on that one. That was our. That's our understanding.
[00:34:59] Speaker A: That is our understanding.
[00:35:00] Speaker B: There definitely is in any time, any of those transactions, there's always the fees that come out first. Sometimes that kind of masks it. We've worked in, like, directly with TikTok live now for two over. And it's always been 50 50 on that.
[00:35:15] Speaker A: I mean, and you come from the industry. I just want to put into perspective right now, because we're talking about where the venue takes 50%. Think about if you were in the traditional entertainment world, because you did that. You worked in that for 15 some plus years.
[00:35:29] Speaker B: Yeah.
[00:35:30] Speaker A: It's like, if you're the artist, you have to.
[00:35:32] Speaker B: There's a lot of cost.
[00:35:33] Speaker A: There's a lot of cost. And it's not just with the venue. Like, a lot of times the artist comes out and it's like they're happy if they, you know, like, made.
[00:35:43] Speaker B: Yeah.
[00:35:44] Speaker A: They don't get all 50 50.
[00:35:45] Speaker B: I think, once it's all squared away at all. Yeah, but the.
Yeah, I don't think it's ever been like that in the US particularly. Maybe it was. It was elsewhere. But also, I'll tell you what has changed recently. Well, not recently. Over the last couple of months is the recharging rate on the TikTok.com coins.
[00:36:06] Speaker A: Yes.
[00:36:06] Speaker B: So do you want to explain what you can do on TikTok.com coins?
[00:36:12] Speaker A: Yes. If you go to that website, your viewers are able to recharge at a 25% less cost than on the app because they're not paying that third party charge. So that is, we suggest, if you would like to suggest, to help your viewers save money, is to put that somewhere where they can find it really quickly, like in a link tree or something like that.
[00:36:40] Speaker B: Yeah. It's kind of a win win situation. And really, I bring that up because it speaks to your point of kind of where the fees are coming out. So if you buy it directly, because that's then cutting out the mobile app store, processing fees. Basically, your viewers or whoever's recharging there, gets 25% more for their money.
[00:36:58] Speaker A: 25% more for the money.
[00:37:00] Speaker B: Yeah. So it's a cool thing to share.
[00:37:03] Speaker A: It's like a whopper.
[00:37:04] Speaker B: Yeah. Yeah. If your supporters are buying on the app, that's a different problem.
[00:37:08] Speaker A: Yes.
[00:37:09] Speaker B: That is where the commission. You can think of it that way as well. It's like. It's not that it's less over here, it's more that it's more if you buy an app.
[00:37:16] Speaker A: Yeah. You get more if you buy an app.
[00:37:18] Speaker B: No, the opposite. You get less if you buy.
[00:37:21] Speaker A: No, no, that's what I meant. You'll get more if you buy on the site, not the app.
[00:37:26] Speaker B: Yeah, but we always talk about it as there's a discount over here.
[00:37:29] Speaker A: Yeah.
[00:37:30] Speaker B: It should be that. It's like. It just costs more here.
[00:37:32] Speaker A: Yeah, that's the truth. That is the truth.
[00:37:35] Speaker B: Yeah.
[00:37:35] Speaker A: It's like, why do we think of it that way? Flip your, flip. Flip your, flip your.
[00:37:38] Speaker B: Yeah. It's the convenience, isn't it?
[00:37:40] Speaker A: Yeah. Like, it is the convenience.
[00:37:42] Speaker B: It's the same as why people use Uber eats and things like that. It's convenient. So we get it. But there's definitely value in highlighting where people can do it.
[00:37:52] Speaker A: Yeah.
[00:37:52] Speaker B: Slightly less expensively. I tell you what, as well, while we were talking there, I also looked up. So the wristband, they're not even released yet.
[00:38:05] Speaker A: What, you can't buy these?
[00:38:07] Speaker B: No, you can't buy them. Or they're on pre order or they're just coming on pre order.
[00:38:11] Speaker A: Because I feel like there's this toy store called the world of mirth, and I would totally think I've seen that there already.
[00:38:17] Speaker B: Yeah. So Tara got that at Vidcon.
[00:38:20] Speaker A: Yeah.
[00:38:21] Speaker B: But I think it might be. It's like a pre collector's item. It's interesting.
[00:38:25] Speaker A: Well, if you have one, you're in the club. If you don't, I think be in that club, because this was the pre club.
[00:38:32] Speaker B: I can list. I can list ten people in this chat. I think, right now, that would take one from. What are they called?
What's it called?
[00:38:40] Speaker A: The sticky roll.
[00:38:41] Speaker B: Sticky rolls. Sticky roll, yeah. Would take sticky rolls and unstick them on live streaming.
[00:38:45] Speaker A: Yeah. How many of you. How many of you guys here would. Would like to have a sticky roll bracelet? I would. I'd like to have more, to be honest.
Yeah, let's. I know. Look, tree Michigan's. Like, yes, please. I can totally see you with sticky rolls.
[00:38:58] Speaker B: Yeah. You could use it as, like, a tool with live streaming. Doesn't it have, like, little, like, messages and stuff on there?
[00:39:05] Speaker A: Yeah. Has a different little message and a different little, like, drawing and cute little cartoon.
[00:39:10] Speaker B: Yeah. So you could use it literally as, like, a game within your live stream and you, like, pull one off and.
[00:39:17] Speaker A: You could, you could do a story where you like. It's like mad libs, except you pull a sticker and then whatever the. What's on the sticker that comes next, you have to, like, add that to your story.
[00:39:25] Speaker B: Yeah.
[00:39:26] Speaker A: Oh, yeah. Three Michigan's like, oh, okay.
[00:39:29] Speaker B: The chat is full of. Yes, please.
Yeah, roll in. The. The, um, sticky roll branding deal. Please roll in.
[00:39:40] Speaker A: I like, we have to come up with, like, a genius.
[00:39:42] Speaker B: The first. Be the first brand that really, like, kicks off on because it's trying to launch.
[00:39:48] Speaker A: Yeah.
[00:39:49] Speaker B: They should use live streaming as their launch platform and do it completely differently to everyone else and I corner the market.
[00:39:54] Speaker A: Yeah. Hey, sticky roll, if you're watching. Yeah, give us a call.
[00:39:57] Speaker B: Do live streaming.
[00:39:58] Speaker A: Give us a call. We got lots of creators that would love to promote you.
They just said. They literally just said it. They said it right there.
[00:40:05] Speaker B: Yeah, everyone.
[00:40:07] Speaker A: Happy hump day, y'all.
[00:40:08] Speaker B: Thanks for hanging out with us. Yeah, this has been so fun. Hope it's been useful. Like, we'll be back on Monday again.
[00:40:15] Speaker A: We'll be back Monday and then we'll.
[00:40:17] Speaker B: Be streaming from LA for the rest of the week. This cool new from cool news la.
[00:40:23] Speaker A: Cool la. Cool shows coming from LA.
Lots of cool stuff. So stay tuned and don't forget to follow so you don't miss out. And we'll see you then. Only here.
[00:40:33] Speaker B: Bye.
[00:40:34] Speaker A: Bye, guys.
