Episode Transcript
[00:00:10] Speaker A: Welcome to the Guide to live. It's Friday, November 15, and this is your weekly hangout to join us to talk about livestreaming with people who really know what it's like.
[00:00:18] Speaker B: Because, let's face it, no one really knows what you're talking about when you say you work in live streaming.
[00:00:23] Speaker A: Yeah, but we do. So I'm Tara and across from me is my co host, Ben. And together we make up your Guide to Live.
[00:00:30] Speaker B: And on today's pod, we dive into the importance of preparation, structure and audience engagement in live streaming, exploring how to balance spontaneity with strategy to create authentic and impactful content.
[00:00:43] Speaker A: Yes, because that is what the backbone of live streaming is.
[00:00:46] Speaker B: And we also discuss the evolution of live streaming culture and share some tips for professional content creation. But first we talk about the chaos of travel, the thrill of winning some awards.
[00:00:57] Speaker A: Oh, yeah.
[00:00:58] Speaker B: And why these moments make all the difference.
[00:01:00] Speaker A: Yeah. Well, let's get into it.
[00:01:04] Speaker B: So why is it that when you travel and you get back and you haven't been at home and you left with the house tidy, when you get back, why is it suddenly filthy?
[00:01:17] Speaker A: I don't know. I think because you don't necessarily put your stuff away when you come back. You're just so drained from all the travel. You're just like, blah. Like that's, that's like a lump. Fall. Fall. A lump of mashed potato. I'm not a couch potato. I'm a lump of mashed potatoes sitting on the couch.
[00:01:37] Speaker B: This is after a. A week or so of serious travel.
[00:01:43] Speaker A: Serious travel.
[00:01:44] Speaker B: And it just seems like chaos afterwards.
[00:01:46] Speaker A: So it seemed so cool.
[00:01:48] Speaker B: Is that just us or. No.
[00:01:50] Speaker A: Yeah, I know. It just seemed like when I was a little girl and I used to day. And I mean, like a teenager, I used to dream about, I want to be a jet setter. I want to travel.
[00:01:58] Speaker B: Yeah.
[00:01:58] Speaker A: And now I'm doing it. I'm like, I'm so tired. But guess what? It is so cool. Yeah. I'm not complaining.
[00:02:05] Speaker B: Yeah.
[00:02:06] Speaker A: This is not a complaint. This is an observation.
[00:02:09] Speaker B: This week was east coast, west coast, east coast in three days, Higher and back. Yeah, it was kind of like a three days. I guess it was like an. It was a four plane week.
[00:02:20] Speaker A: Right, right, right.
[00:02:21] Speaker B: It was a four plane trip with no layovers.
[00:02:24] Speaker A: No layovers. Direct flights.
It. You can't hope for anything better than that, by the way.
It wasn't bad. It wasn't bad. It could have been way worse.
[00:02:35] Speaker B: Yeah, well, it was worth it because you got to go up and I, I Followed you. And we got a trophy.
[00:02:41] Speaker A: I know. We both got a trophy.
[00:02:42] Speaker B: Yeah, but that was fun.
[00:02:44] Speaker A: I know.
[00:02:44] Speaker B: It really was.
[00:02:45] Speaker A: It really was fun.
[00:02:46] Speaker B: How does it feel to be an award winning? Award winning. What's the official title?
[00:02:52] Speaker A: Outstanding Content Award.
[00:02:54] Speaker B: Outstanding Content World Award for Live Creation.
[00:02:57] Speaker A: For Live creation from Tick Tock Live.
[00:02:59] Speaker B: Very cool.
[00:03:00] Speaker A: Very cool.
[00:03:02] Speaker B: And it.
[00:03:03] Speaker A: And then it was worth it.
[00:03:05] Speaker B: It was worth it to go get it and the breakfast that morning. In la downtown, it's very rare that we go to, like, the city.
[00:03:12] Speaker A: Never. We never really go downtown.
[00:03:14] Speaker B: Yeah.
[00:03:15] Speaker A: La.
[00:03:16] Speaker B: But that was a fun diner underneath the hotel.
[00:03:19] Speaker A: It was called Denise Denise Denise Denise.
[00:03:23] Speaker B: I said, do you want to go to Denny's?
[00:03:25] Speaker A: You're like, you want to go to Denny's? And I'm like, yeah, let's go to Denny's. I'm like. And we were like walking all over the blocks of streets and I don't see a Denny sign anywhere. And he's like, oh, it's just right here inside this hotel. It's like, there's a Denny's inside a hotel.
[00:03:37] Speaker B: Yeah.
[00:03:38] Speaker A: And of course we get there and it's definitely not a Denny's. It's D, E, A. No. How is it spelled? D E, N A, E, S. You.
[00:03:46] Speaker B: Did get a den. Oh, no, it was an IHOP in later.
[00:03:49] Speaker A: No, there wasn't. Yes. Oh, my God, that ihop. Okay, can I just talk about that first? Yeah, we went to eat at ihop and we had our breakfast.
[00:03:57] Speaker B: Nothing to do with IHOP as well.
All the time. This is specific event.
[00:04:02] Speaker A: This is just an event that happened to be there at the moment. You know, so we're sitting there and someone came in and they were denied service and they were.
They were so upset. They started throwing, like the little kids crayons and.
[00:04:17] Speaker B: Yeah, it started with the crayons.
[00:04:18] Speaker A: It started with the crayons. They started like, screaming obscenities at the. At the waiter who I would say the server sat. He was very calm, very demure.
[00:04:28] Speaker B: Yeah.
[00:04:30] Speaker A: And just stuff flying everywhere. And I look at you and you look at me and we're just very quiet. And I'm getting nervous now. I'm like, okay, it starts escalating now we're starting to throw silverware. And then there's napkins and salt and pepper shakers. And then he runs out of stuff. And then he leaves everything from the front desk. He did. He's completely cleared out the entire, like, host cabinet and station and threw it into the dining room. That's the craziest that I was like, this only happens in la.
[00:05:00] Speaker B: Hey, that could happen. Anyway.
[00:05:01] Speaker A: No, but yeah, at least it wasn't.
[00:05:03] Speaker B: Well, the event was at the U.S. everybody be cool.
[00:05:06] Speaker A: This is a robbery.
[00:05:07] Speaker B: The event was at the US Bank Tower.
[00:05:09] Speaker A: Yeah.
[00:05:09] Speaker B: Which I've driven past so many times. And it's like such a fascinating building up at the top.
Right at the top. We got to see bunch of old pals.
[00:05:19] Speaker A: Oh, my God. So many old pals.
[00:05:21] Speaker B: It was really nice.
[00:05:21] Speaker A: We got to meet make new pals as well.
[00:05:23] Speaker B: Bunch of new pals.
[00:05:24] Speaker A: Yeah, we did.
[00:05:25] Speaker B: Yeah. Some really, really talented folk from the live streaming industry and like seeing the TikTok staff we worked with for a while putting on an event like that.
[00:05:34] Speaker A: Yeah.
[00:05:36] Speaker B: Kind of hearing what's coming up as well.
[00:05:38] Speaker A: Yeah.
[00:05:39] Speaker B: In 2025. And like how that really.
[00:05:42] Speaker A: How it impacts us.
[00:05:43] Speaker B: Impact. Impacts us. And the creators impact the. The world of live streaming and like how important the content part of everything is.
[00:05:53] Speaker A: It's so important. Yeah, yeah, yeah. And we'll becoming content creation. It'll be. It'll be a whole new meaning of the word content.
[00:06:02] Speaker B: Well, I think it's a move, an understanding of. A move to professionalism. And in that, like, so far, kind of like you just. You can get away with just going live and figuring it out as you go.
[00:06:15] Speaker A: Yeah. Right now. But that's not always going to be the case.
[00:06:18] Speaker B: Yeah, it kind of isn't. Now the best people are acknowledging that this is a different kind of content creation. I think this is this thing where it's like getting. Where it's confused with social media.
[00:06:31] Speaker A: Yeah.
[00:06:31] Speaker B: And you approach the prep to that in a different way.
[00:06:34] Speaker A: Yes. Yeah, you do.
[00:06:36] Speaker B: If. When you're live, you can't be working on the prep of it, whereas if you're doing short form, you can be. You can be concepting, making the thing, editing, but there's no moment where you're in the moment delivering the. The content because your finished product is just recorded and put out.
[00:06:56] Speaker A: Right, Right. It's. You make it the way you want it. Perfection. Your stamp of approval. And then you send it out. When you're live, everything's getting sent out all the time in real time. And you're spending so many plates of the technical things of doing a live stream that it's hard to sit there and brainstorm in concept and come up with things right there on the spot.
[00:07:18] Speaker B: Yeah. Like this. Why don't we just break that down? You don't have to reinvent the wheel as a live streamer necessarily. Like Live broadcast has existed. So yeah, like the idea that having a run of show, let's say yes. Is an important part of what we're doing. Yeah, yeah.
[00:07:35] Speaker A: I would say that's like your, that's your, that's your, your skeleton or your, or your, your road map is a.
[00:07:42] Speaker B: Road map of your show.
[00:07:43] Speaker A: Yeah, yeah.
[00:07:44] Speaker B: The road backbone, road map of show.
[00:07:47] Speaker A: It's the, it's the run of show.
[00:07:50] Speaker B: And so the point of this is so that while you're live, you're basically reducing the workload on your brain, on your computer, which is working really hard by the way, while you're live.
[00:08:04] Speaker A: Because you're critical thinking brain.
[00:08:06] Speaker B: Yes, it's working hard. It's reading chat. Like if you're doing it while you're reading chat, you're, you're aware of your framing, you're thinking about the content, you're reacting to, whatever.
[00:08:18] Speaker A: You're aware of what your facial expressions look like. I mean, believe it or not, when you're concentrating really hard, sometimes you forget to smile.
[00:08:25] Speaker B: Yeah.
[00:08:26] Speaker A: Like you look angry because you're really working hard and you're concentrating. And imagine if someone scrolls and sees that, they're like this person's really angry.
[00:08:33] Speaker B: Yeah. So you're doing all of this stuff.
[00:08:36] Speaker A: Yeah.
[00:08:38] Speaker B: And then if you're on top of that, you're hoping that you're going to create the best version of entertainment you possibly could in the moment, second by second. Like that's a really tough ass. It is, it is and it's, it's possible. But is it sustainable to do that every single time you go live? No. So some time has to go into prepping.
[00:09:02] Speaker A: So what you were describing is kind of like busking, like just going in. But even people who busk, plan things out, they have set. They have like a set.
[00:09:09] Speaker B: Yeah. Maybe the prep time is a bit shorter.
[00:09:11] Speaker A: Right.
[00:09:12] Speaker B: But like traditionally in like broadcast entertainment, the, the like rule of thumb is for one hour's worth of live entertainment, you might need two to five hours.
[00:09:25] Speaker A: Of prep time in advance depending on like what kind of content you're doing.
[00:09:30] Speaker B: Complexities and stuff like that.
[00:09:32] Speaker A: Exactly.
[00:09:32] Speaker B: So obviously with the type of live streaming we're talking about, that would become or is unsustainable if the revenue during that hour doesn't match the work. Because there's a world in which five hours prep and a one hour show and you're making good money for a, for a six hour work day.
[00:09:56] Speaker A: A six hour work day, that makes sense.
[00:09:58] Speaker B: That's going to be fringe cases is mainly Putting in an amount of prep before the show that is in relation to like the complexity of your live stream. So maybe if you're doing an hour show, an hour's prep would become worthwhile doing.
[00:10:13] Speaker A: Right. Yeah, definitely. Yeah. Think you know it is, it takes a lot off of you the, to some of that pressure so that you can, I mean that's another thing. Like imagine having that extra pressure on you when you're doing all that stuff too. So it's like it really does help exponentially with your live stream. Just. It makes it better.
[00:10:33] Speaker B: Yeah, yeah. So like a run of show, like you said, it's a road map. And in that you include timings, segments, flows, cues, transitions to different things.
[00:10:47] Speaker A: Yeah.
[00:10:49] Speaker B: And there is this balance to be struck right. Between over planning and under planning.
[00:10:56] Speaker A: Yes.
[00:10:57] Speaker B: Like what, like what is the core of live spontaneity?
[00:11:02] Speaker A: And if it seems too planned out.
[00:11:05] Speaker B: Yeah.
[00:11:05] Speaker A: And too like, like robotic. It's not. People are going to see right through that and it's not real. People are not going to be engaging with that.
[00:11:13] Speaker B: Yeah. So what, what we're talking about here in terms of run of show planning is just bullet pointing segments like, like signposts. And in, in the live streaming world, these could be tied to goals and things like that you're having like a, like, like goal. It's like okay, so this is what I do. This is the feature that I have in my back pocket. When you hit 20,000 likes.
[00:11:37] Speaker A: Right.
[00:11:38] Speaker B: Let' yeah, so now you don't have to think about that at all.
[00:11:42] Speaker A: And you can even, and you can bullet point like your segments, like this segment and then within those segments you can have sub bullet points, you know, you know like in word where you have like the big dot and then the little broken dot and then the dash. It's like you can have that nice little outline for you. But that would help especially if you, you know, if you, if you have a show that's, that does have a lot going on and if you want to introduce different things during your, like during the time you're streaming, like some people don't just do the same thing the whole time they're streaming. They have certain segments and then when certain like goals are hit or certain or like live goals are hit, it unlocks those segments. You know, it's nice to have them in front of you because you can lose track especially if you're chatting with your chat. Like how many times have we lost like train of thought? Because we're sitting. We're getting so involved with the chat. So it's nice to have those reminders visually right there in front of you.
[00:12:39] Speaker B: Yeah. And then like how do you present those reminders? That's kind of up to you. That's. That's the fun of like inventing this. You don't have to necessarily. If you went to a TV studios, you would have all it will prompted in a particular way that was designed for that system.
[00:12:54] Speaker A: Right. You create your own system.
[00:12:55] Speaker B: You create your own system.
[00:12:56] Speaker A: Exactly.
[00:12:57] Speaker B: Like, and it doesn't have to be complicated to begin with at all.
[00:13:00] Speaker A: So how much prep is involved would you say for like the, like the most minimal amount of prep?
[00:13:05] Speaker B: For the amount of time.
[00:13:07] Speaker A: Yeah. Or like what? Yes, the time. And then like some of the things that you would do.
[00:13:11] Speaker B: It seems like more than zero is the first answer. If broadcast television and the short scale is doing two hours.
But they're gonna have a team and it's all well oiled. Like. But they're doing a vast amount of prep. Like if you're currently doing zero prep, you're behind 10 minutes is great.
[00:13:31] Speaker A: Yes. And it's more better than that.
[00:13:34] Speaker B: It's more what you're prepping. I would say like the time goes up with the stuff you're prepping. So it's like what goes in your run of show.
[00:13:40] Speaker A: Right.
[00:13:41] Speaker B: Is yours. It's the split between repeated features that you do and features being. That's like a really elaborate word. It sounds like I'm doing a feature now on my show.
It may be just a bit where you always call out your MVPs at a particular time in a particular funny way.
[00:14:00] Speaker A: Yeah. We call those like tent pole moments.
[00:14:03] Speaker B: Right? Yeah, exactly. So like including those. What are they? And then some kind of. If you're doing a stream which is topical. Well, I mean every stream should be because it's live. So you don't have to be doing like news of the day to be on trend and aware of the zeitgeist. So it's like making notes of those things that are going on around. It's like right now it's like the, the streamer Kai where he gave his assistant the, the Mercedes.
[00:14:32] Speaker A: Yeah.
[00:14:32] Speaker B: Like in that instance, like maybe you could then be throwing that into your stream that you're joking. You're giving away. I know, like a crummy car or some terrible gift to your make belief assistant. Like that kind of linking into the. Into the world around us in the same way as late night TV does it, they late night TV does it, they have a section where they talk about topical events. So it's like, haha, we're all connected and it's all real time.
[00:14:59] Speaker A: Right.
[00:14:59] Speaker B: So finding a way to add that in is super important. And then you include that in your run of show.
[00:15:05] Speaker A: Yeah. I think one of the things this goes before run of show and this is part of prep being a live streamer. Lot of people don't even think about this, but I think going on and watching.
[00:15:15] Speaker B: Oh is.
[00:15:16] Speaker A: Is prep in itself. Like if you're live streaming and you're not watching live streaming, then I don't know what you're doing because you're. You're going to run. I don't. You're. You're.
[00:15:27] Speaker B: That's prep time too, right?
[00:15:28] Speaker A: Yeah. That takes.
So think about that as part of your. What you're doing to. To grow and to constantly evolve as a live streamer is to watch other live streamers and see what's going on, what is trending right now. You know, that's the. Keeping that connect activity. Yeah.
[00:15:46] Speaker B: So there are people out there that it's almost becoming so lifestyle that the prep time can become minimal. Right. So it like the other end of the scale is you're always live.
[00:16:03] Speaker A: Right?
[00:16:03] Speaker B: Right.
[00:16:04] Speaker A: Right.
[00:16:04] Speaker B: And then there's again, you're live all the time. There's no time to prep. But it is all literally alive. It becomes closer to like a live version of your life.
[00:16:14] Speaker A: Right.
[00:16:15] Speaker B: Which is almost an entirely separate thing.
[00:16:18] Speaker A: Yeah, it's.
[00:16:19] Speaker B: But it goes back to like just in tv in the beginning of live streaming.
[00:16:23] Speaker A: It's a genre.
[00:16:23] Speaker B: I think he put a webcam on his head. We've talked about this before in an earlier podcast where live streaming came from like that spark and it was somebody putting a webcam on their head and putting it on a website and it becoming popular and that goes on and. And grows into Twitch and Twitch tv. And I mean we talk about it in depth in that.
[00:16:45] Speaker A: So yeah, it's really fascinating.
[00:16:47] Speaker B: That drew attention because it is intriguing. It's totally live. Is intriguing.
[00:16:53] Speaker A: It's intriguing. And it's also like, think about it when you were. It takes me back to being in high school and hanging out and being in the lunchroom or in the cafeteria and a certain table of kids. There's a huge uproar of laughter and like commotion and like what's going on. Everyone's attention goes that way and then.
[00:17:09] Speaker B: Fight, fight, fight, fight.
[00:17:10] Speaker A: Or it's not even a fight. It could just be something really fun. And then all of a sudden. Or someone's like, freestyling all of a sudden. And now. Or the teacher just join. It's like all of a sudden you want to rush over there and see what's going on.
[00:17:21] Speaker B: Wow. Your. Your high school sounds way more fun.
[00:17:24] Speaker A: Oh, my high school is the bomb.
[00:17:26] Speaker B: Nobody was suddenly freestyling in our. In our. In at my high school. My school didn't call it high school.
[00:17:33] Speaker A: Well, it was. It was actually.
Yeah. Bubba Chuck was the person who was always freestyling in our.
[00:17:40] Speaker B: That's cool. It sounds so American to me.
[00:17:42] Speaker A: Allen Iverson. That's. That's the other name people know. And by.
[00:17:46] Speaker B: So it also transitions into, like, Big Brother. That's why Big Brother was successful. It's the same kind of vibe as well.
[00:17:54] Speaker A: Yeah. And you want to watch those kids and. But secretly you want to be part of that gang. You want.
[00:18:00] Speaker B: But.
[00:18:00] Speaker A: And nowadays I feel like that's why, like, live streaming took off. Like, going back to, like, following someone with a webcam on their head. Like, you feel like you're hanging out with that person all day. It's like all of a sudden, you're just hanging out with your buddies. So it's like, in a way that is kind of what's pushing.
[00:18:17] Speaker B: Yeah.
[00:18:17] Speaker A: The popularity as well. Like, I think a lot of people, when they go on and they. They watch and they. Why do you join a community? Why do you join a community? Because you want to hang out with those people. Right.
[00:18:28] Speaker B: Well, the viewership for, like, reality shows is either it's inspirational. I want to be like that person, or I'm glad I'm not that person.
[00:18:38] Speaker A: I see so many people shouting at the tv. People have been shouting at the TV since the television has been around.
[00:18:43] Speaker B: Yeah. But, like, if you're faced with those people in real life, like, that's harder. But essentially that is what trolls are.
[00:18:50] Speaker A: Right.
[00:18:51] Speaker B: Some version of the person shouting at the tv, except they're typing it in.
[00:18:55] Speaker A: Exactly.
[00:18:56] Speaker B: But the number of trolls versus the number of viewers is really, really small.
[00:19:00] Speaker A: Oh, my gosh.
[00:19:00] Speaker B: So those people eventually go away.
[00:19:03] Speaker A: They do.
[00:19:04] Speaker B: And. And go do something else. But what you're left with is the people that were watching the show because they were, like, genuinely into the personal. The thing or the theme or the talent.
[00:19:13] Speaker A: Yeah. And a lot of reason those trolls end up going away is because the community gets together and kind of pushes.
[00:19:17] Speaker B: Them out too late. Escape.
[00:19:19] Speaker A: And then they don't come back. It's great. I. I see. It's nice when I see creators are like. Especially when they first start and they're growing their community. Like I got these trolls and it's just. I don't know what to do. Then like fast forward a month and a half, their community has doubled, tripled, and it's like, no trolls. You know, the trolls are no longer.
[00:19:38] Speaker B: Yeah.
[00:19:38] Speaker A: And if they are, then boy are they getting made fun of.
[00:19:41] Speaker B: So we started this talking about the need for prep and then we've migrated into just being live all the time. Like Justin TV and how you couldn't prep.
[00:19:51] Speaker A: No, those are just the two. Those are examples of the two extremes of like being so, so prepped that it's like basically there is nothing, nothing authentic is going to come out of it because there's nothing spontaneous to occur. And then the other one is there's so much spontaneity, then it's all over the place.
[00:20:07] Speaker B: Yeah. And the, and, and what you're doing by adding in the. The run of show, the planning is just really upping your chance at hitting moments that have higher percentage chance of being entertaining.
[00:20:23] Speaker A: Yeah, yeah.
[00:20:24] Speaker B: So really what you're doing is kind of stacking the odds more in your favor that you're going to be hitting on higher quality content more often by, by planning it out.
[00:20:33] Speaker A: Right?
[00:20:33] Speaker B: Yeah, yeah.
[00:20:36] Speaker A: You can tie things together. You can say, okay, I'm going to talk about this and then later I'm going to talk about that. And then sometimes though, you can plan it out like that and something happens in the middle of it and it derails it and totally takes it down another track.
[00:20:50] Speaker B: And to be fine with that, because that's really what you're doing. The planning is like filling the gaps where that isn't happening. Because if that was happening all the time, then you'd have no problem and you'd have the best show on earth. I mean, talking about traveling around like the other legs to our travel was to New York Comedy Festival to do exactly this. So TikTok hired the Fronk to host the Laugh House finals at the New York Comedy Festival.
Where was it? Down in the East Village.
[00:21:20] Speaker A: Yeah.
[00:21:20] Speaker B: What was the.
[00:21:21] Speaker A: Gosh, I can't remember the name of.
[00:21:22] Speaker B: Caveat.
[00:21:23] Speaker A: Caveat. Yeah. And he was doing on the red carpet interviews with the. With the talent.
[00:21:27] Speaker B: Yeah. So the brief there is that he is in. He needs to interview six to eight up and coming comedians.
[00:21:36] Speaker A: Yeah.
[00:21:37] Speaker B: Um, it's at the venue. There's a lot of unknowns, but once the camera's set up and the live stream's going, what's he doing for those 30 minutes on the main TikTok Live account. Yeah. Which ends up being like 1.8 million impressions over that 30 minute periods.
[00:21:55] Speaker A: Yeah.
[00:21:55] Speaker B: So one way you can approach that is like, well, he's a talented live streamer. He'll figure it out.
[00:22:01] Speaker A: He can just wing it.
[00:22:01] Speaker B: Yeah.
[00:22:02] Speaker A: He can just come up with content.
[00:22:03] Speaker B: On the fly and no doubt that would have been okay. Right.
[00:22:08] Speaker A: Yeah.
That would stress me out if I was the. If that, if that's how I approached it, it would put so much. I would be so stressed because each creator or each comedian coming up, I don't know anything about them. I'm asking them questions like blindly.
[00:22:21] Speaker B: Yeah. That. So that's traditional red carpet. Right. I need to know. I know prep on the, on the person that's coming up with life. You're also then dealing with an. An audience that is seeking interaction. The only reason they're there is to be part of the show. Yeah. So you're just trying to like hit all of these marks. So that's exactly what we did. We. We had a run of show.
[00:22:44] Speaker A: We did. It was so much fun putting it together too.
[00:22:47] Speaker B: And it had kind of multiple layers. So. So like from how content for the interview, relatively straightforward. But then like ongoing visual hooks through it. Which it turns out was a shark. Was a shark. Which Tara played.
[00:23:01] Speaker A: I played a shark. Yeah. But you know that research part. We went and we looked at the creators, we looked at their content. We saw some funny stuff. We're like, this is a great thing. We could bring it. We can make a bid out of this with them. They would love that. And then we prepped them as well. It wasn't just we prepped the interviewer, we. We prepped the interviewees.
[00:23:21] Speaker B: Right.
[00:23:21] Speaker A: As well. So it was like.
[00:23:23] Speaker B: And none of this is particularly relevant to just like a normal stream where you're not having to interact with all of these other people unless you're doing.
[00:23:29] Speaker A: Multi guest shows, which you know, that is in itself. There's a lot of prep that goes into us.
[00:23:35] Speaker B: That's true. That is true. I mean you could, you could definitely like an extreme over prepping would be like being aware and researching like what's going on with the people you're going to multi guess later on in the day. That's not an absurd thing to do. Particularly at a higher level.
[00:23:51] Speaker A: Exactly.
[00:23:52] Speaker B: So breaking, breaking it down. I think, I think the shark is also important not because it is the shark itself. The shark exists because it ties into something that relates to what the creator has done in the past. So there's a Linking there for existing fans, there's linking there to other live streamers.
[00:24:11] Speaker A: It's just weird. It's a fish out of water.
[00:24:14] Speaker B: It was a fish out of water. It was tied to a bit of a gag. Like having those things planned out allows the live bits to bounce versus having a person with a microphone in front of a screen.
[00:24:27] Speaker A: Right.
[00:24:28] Speaker B: And the shark is a representation. It could be anything.
[00:24:31] Speaker A: Yeah, it could have been. I could have been a big app. I could have been an apple.
[00:24:35] Speaker B: I don't mean literally. You could have been dressed in anything. And so the concept of it could be anything. It could be anything.
[00:24:40] Speaker A: Yeah, I was just really honing in on it.
[00:24:43] Speaker B: I mean, it could be branded. Right. Like this is where. This is where the brand into live streaming starts to interface. That's where brands could start to interface with it subtly as well.
[00:24:53] Speaker A: Yeah.
[00:24:53] Speaker B: I'm not saying just like sticking the brand in a. In the background like.
[00:24:57] Speaker A: Right.
[00:24:57] Speaker B: Not in a clunky way.
[00:24:58] Speaker A: Well, that's where it's like. And that's where the authenticity comes into play as well. Because if you're like, if you're all of a sudden promoting this brand out of nowhere and like shoving it down your viewers throats, that doesn't. That's not pleasant.
[00:25:10] Speaker B: Yeah.
[00:25:11] Speaker A: So there is a subtle way of doing that.
[00:25:13] Speaker B: Yeah, for sure.
Wow. We've really covered a lot of ground today. We talked a lot about the theory of this. It's like, let's go through some specific things that you could do as a streamer. Right. Okay. So this. Let's start here. Should it be a loose outline or like a rigid script?
[00:25:31] Speaker A: It should be a loose outline.
[00:25:32] Speaker B: Okay.
[00:25:33] Speaker A: Yeah.
[00:25:33] Speaker B: And then you break it out. Like you Write topic a 5 minutes chat about recent trends in this niche that I'm in.
[00:25:41] Speaker A: Right.
[00:25:42] Speaker B: And that's it.
[00:25:44] Speaker A: Yeah.
[00:25:44] Speaker B: Not a word for word dialogue that would. That now. No, it takes away the magic of life.
[00:25:48] Speaker A: You can't just. You can't write it word for word. You just have to give it a general topic and that will, that will trigger your brain to start talking about those things.
[00:25:56] Speaker B: Then you might have improv zones where you would literally build in moments where you react and do unplanned things. It's like, it's like saying do unplanned stuff in this moment and it's, it's open and that might last for 10 minutes and then you'd be going into some particular piece of content that you have planned for the next five minutes. So you get. You're free. And then it draws you back in and you're on track then going forward.
[00:26:28] Speaker A: Right. And then you can say, oh, and then you could even say you got to put in your little live matches every now and then. You want to put those in, like, every so often, periodically.
[00:26:37] Speaker B: Yeah. So, you know, okay, I'm going to do this after like 25 minutes. Or you can tie these to goals as well. So all of these things could be cycling based on time passing, goals being met, likes and things like that. That. That allows people to control when they happen, which is really important. That it's not that it happens at 25 minutes past the hour. Now, that was important for TV because they had to get to the adverts.
[00:27:02] Speaker A: Right.
[00:27:03] Speaker B: What is important is the thing happens when the people want it to happen.
[00:27:07] Speaker A: When they want it to happen, when they unlock it. When they unlock it, that's when it'll happen.
[00:27:12] Speaker B: And it's different each time, but it's still your game. The stream is controlled. It's not whenever they want it. You've set those outline rules, set the parameters. And the rules that you talk about really are the run of show when you break it down like this.
[00:27:24] Speaker A: Yeah, yeah, that's what it is.
[00:27:26] Speaker B: Well, sounds like we should go off and plan a live stream, Tara.
[00:27:31] Speaker A: Yeah, we should. Oh, yeah. Let's go do it.
[00:27:33] Speaker B: Let's go, let's go.
[00:27:34] Speaker A: All right, see you all, everyone. Bye.
