Episode Transcript
[00:00:09] Speaker A: Welcome to the Guide to live. It's Monday, November 4th. This is your weekly hangout to join us to talk about live streaming with people who really know what it's like.
[00:00:18] Speaker B: Because let's face it, no one really knows what you're talking about if you say you work in live streaming.
[00:00:23] Speaker A: Yeah, but we do. So I'm Tara and across from me is my co host, Ben. And together we make up your Guide to Live.
[00:00:30] Speaker B: Yeah. You notice we changed the intro there to people who work in live streaming because in addition to live streamers, we have people reaching out. It's like quite a few listeners are working in the industry. Different parts of the industry.
[00:00:44] Speaker A: Yeah. They don't necessarily live stream, but they are working in the industry.
[00:00:47] Speaker B: So this is really for everyone.
All sides of it. Because we do both. Lots of people do both. And you have to look at this from all sides. So today on the pod, we talk about how to navigate the desire to super serve an existing community versus expanding and constantly finding new viewers and community members. The tough one.
[00:01:07] Speaker A: Yeah, it is.
[00:01:07] Speaker B: And we look at a new way to look at Match and other shows that live has on in ways that can support your growth as a live creator or even an ecom business.
[00:01:18] Speaker A: Yeah. Which is growing in itself.
[00:01:19] Speaker B: Yeah. So let's get into it.
[00:01:21] Speaker A: Let's go.
That was a good lunch.
[00:01:27] Speaker B: It's my favorite lunch.
[00:01:28] Speaker A: I know.
[00:01:28] Speaker B: Turkey Reuben sandwiches become my favorite at our pre. Pre recording podcast lunch spot.
[00:01:35] Speaker A: Oh, yeah. And I get the Joshua, which just. It sounds really cool.
[00:01:39] Speaker B: Talk us through the Joshua.
[00:01:40] Speaker A: The Joshua. The Joshua is.
It is a grilled chicken breast with two slices of bacon, lettuce, tomato, onion on a kaiser roll, and what you do, mayo.
[00:01:53] Speaker B: For the. The detail lovers amongst the listeners, Tara likes the flavor of the onion, but doesn't like the eating of the onion. So she allows the onion to sit on the bun and the sandwich for.
[00:02:04] Speaker A: A bit and to get the flavor. To transfer the flavor.
[00:02:07] Speaker B: Raw onion, it's sitting there. And then she transfers it and takes it off.
[00:02:11] Speaker A: And then I take it off and I don't eat it. And then the waiter was like, oh, did I. Did I forgot to take. Did you ask for no onion? I was like, no, I didn't. I said, I actually like. I didn't ask for no onion. I like the onion on my sandwich. I just don't want to eat it. I like the flavor. It leaves the essence. I like the essence of onion, but I don't necessarily like the actual onion.
[00:02:29] Speaker B: Yeah, that's one of. That's one Place locally that we have multiple servers who are like our buddies.
[00:02:40] Speaker A: Yeah, well, they know what we want. They're like the usual.
[00:02:43] Speaker B: We're like, yeah, we're their community of. It's like a real community.
[00:02:47] Speaker A: We are their community. We are there. We go to that place.
[00:02:51] Speaker B: Right.
[00:02:51] Speaker A: To gather amongst their community. We're part of the community.
[00:02:54] Speaker B: Right. And we pay to be part of that.
[00:02:56] Speaker A: We do. We pay to be part of that community. And then giving them. Giving them gratuity.
[00:03:01] Speaker B: Yes.
[00:03:02] Speaker A: Yeah, gratuities.
[00:03:04] Speaker B: Yeah. So they are a team, but that is one of the places where we are. We're basically fans of multiple servers. I know you don't really get to choose your server.
[00:03:11] Speaker A: No.
[00:03:12] Speaker B: Lots of places you might have one server. That's your. Your fave there. I think there's three or four.
[00:03:17] Speaker A: Yeah, well, none of them are. Not. None of them. I don't. I like all of them. None of them have ever been like, oh, God, I don't ever want that server again. Yeah, I've never had that experience.
[00:03:27] Speaker B: Well curated.
[00:03:28] Speaker A: Do I think that's the. That's really odd that I've never, like. This is the first time I've thought of that. That it's like, been pleasant. I guess. I guess when things are pleasant all the time, you don't notice it because it's like, oh, this is. Yeah, it's. It's when it's unpleasant that you notice things.
[00:03:43] Speaker B: Yeah. This is kind of like our Cheers.
[00:03:45] Speaker A: Place where everybody knows your name. Boom, boom, boom, boom. And they're always.
[00:03:51] Speaker B: So that's basically like a small community when you're. When thinking of that as a. As a restaurant. It's a lunch spot.
[00:03:58] Speaker A: Yeah.
[00:03:58] Speaker B: It's a small community. And we go there because we like the vibe that they have created. We're.
[00:04:05] Speaker A: We go there to congregate, like.
[00:04:07] Speaker B: Yeah.
[00:04:08] Speaker A: In our degree of, like congregational.
[00:04:10] Speaker B: And I. I don't mean this in a bad way. It's not the best food in the world. We're not going there for the food. Although the food's good. It's not like, oh, the food. It's all of these.
[00:04:18] Speaker A: It's everything. It's like I said, it's like we go there to be part of a community where we have as much. We have the control over as much of how much of we put into the community or engage engagement.
[00:04:31] Speaker B: Right.
[00:04:32] Speaker A: Like, we. We're kind of like the people who. If you're in a live stream and we're like a viewer. If we're part of your community, we're gonna watch and we're gonna, like, comment every now and then. And we're gonna heart every now. We're gonna tap, tap, tap, and then share a few times, but we're gonna be consistent. Like, it'll be like every time you go live.
[00:04:52] Speaker B: Yeah.
[00:04:52] Speaker A: We won't be dropping whales.
[00:04:53] Speaker B: No, we won't be dropping. This is. This is your analogy of how we are behaving our local restaurant compared to live streaming. Yeah, I think you're dead on.
[00:05:03] Speaker A: Yeah. But honestly, every now and then, though, if it's. If it's like, if I want to be a day maker. I know. Because we do know our servers, or I guess that's what you call them now. Yeah, I hate saying that. That sounds bad. Now, calling someone your server. Server, serve me. Like, what do you call them? Just like, hospitality. I mean, host, but, yeah, I think we should call them hosts from now on. Let's. Movement. Okay. Society, call to action.
[00:05:31] Speaker B: But live streamers in other territories are called hosts.
[00:05:34] Speaker A: They are called hosts. So let's. Let's say so in the analogy of their host. Yeah. Sometimes, you know, that's their birthday. It's like, I'm gonna give them like a 50 gratuity now instead of like the typical. Or like a 75.
[00:05:46] Speaker B: Yeah.
[00:05:47] Speaker A: Yeah. Wow. Just to give.
[00:05:49] Speaker B: Instead of your typical 8%, you normally give whatever.
[00:05:52] Speaker A: I've been in the Sir, I've been in the industry. I've been in the service industry. Most my first jobs were serving tables. So I am never, ever, like, my standard gratuity is high.
[00:06:03] Speaker B: Yeah.
[00:06:04] Speaker A: And if you. If you don't. Because I don't want to. Like, I never want to be someone who never leaves a tip. But if you're like, if you don't serve me well and it's bad, you get like 10. Yeah. And if it's really bad, you get 5%. But I'll never leave less than that. I'm trying to make a point.
[00:06:20] Speaker B: I don't think I've ever seen you give anything like that.
[00:06:23] Speaker A: What's. You know, I've never had horrible service.
[00:06:26] Speaker B: But those communities are limited as well because there's only so many people that they can literally serve.
[00:06:31] Speaker A: Right.
[00:06:31] Speaker B: Whereas live streaming is more unlimited. It's like having a restaurant where you're.
[00:06:35] Speaker A: Not physically bound to the. Any parameters in live streaming. Exactly. It's expansive.
[00:06:40] Speaker B: Yes, it is. There is a limit, literally to, you know, like that thing where we say it's like, could you be managing 2 million people in your room? It's like, probably it Wouldn't. The experience. Wouldn't.
[00:06:51] Speaker A: It wouldn't be fun for you. So it wouldn't be fun for the viewers.
[00:06:54] Speaker B: Some physical limit there that we don't really know what that limit.
[00:06:57] Speaker A: We don. Know it yet. Tb. Tb. Yay. Is that how you say it?
[00:07:02] Speaker B: TBD to be. Tb.
[00:07:04] Speaker A: TBD to be determined.
[00:07:06] Speaker B: Tbfo.
[00:07:07] Speaker A: I said. I was saying TBA to be announced.
[00:07:10] Speaker B: To be found out.
[00:07:12] Speaker A: Tbd.
[00:07:13] Speaker B: T. Tbfd.
TF the future.
[00:07:22] Speaker A: All right, let's get back to what we're talking about. Are we going.
[00:07:25] Speaker B: No, this is. This is. This is like I'm. This is making me think. So if we're talking huge communities, in that instance, kind of an unrealistically large one. Some of the things that I've been hearing recently, which I find a very interesting thought experiment to kind of walk through, is like setting up for something like Live Fest.
[00:07:48] Speaker A: Yeah.
[00:07:49] Speaker B: We're in the warmup period of lifestyle.
[00:07:50] Speaker A: The biggest thing ever. Yeah. One of the biggest ways to, like, get your community involved.
[00:07:54] Speaker B: Yeah. But people saying words to the effect of like, my community is too small for Life Fest, or like, my community doesn't like it when I do that kind of thing. And I like.
[00:08:07] Speaker A: Yeah, I've been hearing that.
[00:08:08] Speaker B: Yeah. And there's some. I think it's worth just dissecting it a little bit because it feels a tiny bit unhealthy as a way of viewing it because it's quite restrictive.
[00:08:18] Speaker A: I think that it counter. It's. It counteracts the whole purpose of going live and doing what you do every day. Because, like, that your intention is to grow and to expand every time you go live. Like, I want to. I want to grow my community.
[00:08:32] Speaker B: Yeah.
[00:08:33] Speaker A: Every day you go live, you want to grow, right?
[00:08:34] Speaker B: Yeah.
[00:08:35] Speaker A: And if you start thinking that way, you're going to dig yourself into a hole where it's hard to grow.
[00:08:40] Speaker B: I think over time expanding. It's like expanding community versus super serving an existing community. And it's very tempting once you get into that first group, where it feels a bit safe.
[00:08:52] Speaker A: Yes.
[00:08:53] Speaker B: To then overly concern yourself with making those people happy.
[00:08:58] Speaker A: I think you do it naturally, though, because that's your first. That's your first cohort.
[00:09:03] Speaker B: Yeah.
[00:09:03] Speaker A: Of like the people who like your people who, like, congregated towards you and like, you feel a connection with them and it's a very tight, close connection. And so you feel very loyal to them as they do to you.
However, they're not always going to like the things that you do that you need to do as A creator to grow and expand.
[00:09:24] Speaker B: Right.
[00:09:24] Speaker A: Because what they like that you did that, that's fine. But we all know how fast things move on this in this industry. What you were doing two months ago, no one's doing that anymore. Like.
[00:09:36] Speaker B: Yeah.
[00:09:36] Speaker A: They're changing it up constantly.
[00:09:39] Speaker B: Yeah. So you would have like thinking about something. It comes up with Match quite a lot.
[00:09:44] Speaker A: Yes.
[00:09:45] Speaker B: My community doesn't like it when I do match so many times.
[00:09:49] Speaker A: That's cool.
[00:09:50] Speaker B: And like, that is a real thing. So what is stopping you doing Match and having a community that enjoys that part of it and then another overlapping but separate community that enjoys what you do. We hear it with the totally awesome game show. It's like someone said, I'm not sure if my community would enjoy that. Well, so first of all, they don't have to come watch. But it's an hour's worth of entertainment where you don't have to do anything.
[00:10:16] Speaker A: Right.
[00:10:16] Speaker B: That's why we generate a game like.
[00:10:19] Speaker A: Yes. It saves you the trouble of prepping and figuring out and using your brain to come up with content of what you're going to do for an hour.
[00:10:26] Speaker B: Yeah.
[00:10:26] Speaker A: And it's designed deliver to your community.
[00:10:28] Speaker B: Yeah. And it's designed in a way that, that causes the creators to have to interact to make the show work and for the viewers to get involved through different voting and gifting metric. Right, right. That's all baked into it. So maybe your core audience wouldn't like that. But you don't have to go on and win. You just have to go on and be on your fantastic self and the audience from the show or the other people will see you. And now you're building an audience of you doing the thing that you like doing that they like doing. It's a separate audience.
[00:11:06] Speaker A: Yeah. You're building. You're building like another. You're diversifying yourself into another. Now you have another aud audience that you can deliver. So you're not constantly doing the same thing all the time. Every so often you can do this. You can divert to this, this stream and then you're serving that audience.
[00:11:21] Speaker B: Yeah. Here's an analogy.
[00:11:23] Speaker A: Yeah.
[00:11:23] Speaker B: Okay. So if you have a Hollywood actor, let's say a serial, who's a good, serious Hollywood actor.
[00:11:32] Speaker A: Anthony Hopkins.
[00:11:33] Speaker B: Anthony Hopkins. Okay. Like, I'm a big fan of them as an actor. That doesn't necessarily. So I'll go see Anthony. I'll go see all of Sir Anthony's movies. Anthony, Anthony, Anthony. They. He.
But that doesn't mean that I'm necessarily gonna like him on the late night show that he goes on that because he's funny and, like goofy and. And is himself.
[00:11:57] Speaker A: Right.
[00:11:57] Speaker B: Or he's some version of himself that he's showing on that show to promote the movie. Right. But also himself doesn't mean I have to watch that. But he needs to do that to suck up audience that like that kind of entertainment and bring them over to the movie. That.
[00:12:13] Speaker A: Right. It's like funneling. It's funneling audience.
[00:12:16] Speaker B: Yeah.
[00:12:16] Speaker A: Yeah. And also, like, you could even, like, say the same actor, Sir Anthony is a voice. Say he does a voice character of some crazy cartoon that you would never go see because it's annoying.
[00:12:30] Speaker B: Yeah.
[00:12:30] Speaker A: But it's him. He's doing it. And. And all of a sudden, there's like a little niche of, like, super fans that love that stuff and that serves them.
[00:12:40] Speaker B: But then there are. Then there's people who like it all.
[00:12:43] Speaker A: Why is this beneficial for. For a creator, though?
[00:12:45] Speaker B: Like, because you're looking. You're only able to hit particular audiences when you're live. Like, there's only so many people you can reach. Yeah. And when you're doing a particular thing, like, if you have a lot of people in your room who love knitting, you're going to be served mostly people who are kind of roughly into crafty stuff and knitting. But it might be that you're funny as heck. And if you went on and you did battles and you were goofy or you went on the totally awesome game show or some other version, there's lots of it. Like, Trey from Nextdoor is doing that on the Tick Tock Live account. It's basically a variety show. It's like, it's amazing to see. He's doing it. It's great. He's doing it really well. Like, Tick Tock's exploring that these are places for people to go. And so an audience member on the show like his is getting this double benefit. Like, the show generates revenue, but you're getting exposure. And it might not be the thing that you normally do, but that's okay. You can go back to your crochet knitting stream.
[00:13:47] Speaker A: Yeah.
[00:13:47] Speaker B: And go on his show.
[00:13:48] Speaker A: Yeah. Tag it. Also, like, as a creator, isn't it some famous person quoted. I don't know who it was, but basically the day you stop exploring and keeping your mind open to grow is the day you die as a creator. And if no one said that, then I just did.
[00:14:08] Speaker B: But I think you just said it.
[00:14:09] Speaker A: I think someone else has said that before.
[00:14:11] Speaker B: Well, it's a sentiment that it like rings true.
[00:14:14] Speaker A: Yeah.
[00:14:15] Speaker B: There's a. There's a truth to it because it needs to be evolving.
[00:14:20] Speaker A: It does, because it's a living creature.
[00:14:23] Speaker B: And if we go back to what we were talking about last week, where it's like the timeline between the two, the creation and consumption, like, it. For the whole of history, it was kind of immediate. And then it expanded over as TV and movies came along and the gap became bigger, and then it's getting smaller again. Social media, YouTube, and now we're live streaming.
[00:14:46] Speaker A: And people think that's bad. Like, oh, tension spans are so short now. Well, no, they're just returning back to.
[00:14:51] Speaker B: What they're supposed to be, which was immediate. You're like, it's almost like. It's like a complete flip where you're like, on my attention span, I'm getting sucked into this short form, 30 second thing. 10 seconds. So terrible. Five seconds. I've got no attention span. One second immediate. Now my attention span is an hour. I'm like watching this long live thing because it's happening now.
[00:15:12] Speaker A: It's funny, I noticed that. I noticed that because I'm like, I can go through short form and I'm just like, consume, consume, consume, consume, consume. And then it's like, okay, if it's, if it's. If it's like more than this long, I'm like, I can't watch this anymore. But I do find myself when I'm watching a live. I don't feel that way unless it's like, really not, like appealing to me at all. But if it's entertaining, I'm watching it forever. And I don't even realize how. How much of the time has gone by. It's like. And blink of an eye and it's like an hour has gone by. I'm like, wow, I didn't even realize it.
[00:15:44] Speaker B: Yeah.
[00:15:44] Speaker A: Because I'm so consumed.
[00:15:46] Speaker B: Consumed.
[00:15:47] Speaker A: Yes.
[00:15:48] Speaker B: Yeah.
[00:15:48] Speaker A: Instant consumption.
[00:15:50] Speaker B: Yeah. So I think there is something here about finding different places where different audience exists.
[00:15:56] Speaker A: Yeah. It's very important.
[00:15:57] Speaker B: And training your really core audience that that's a good thing. Like, the bigger the community is, the better it is. The more you can do great stuff, the bigger you are in that way.
[00:16:09] Speaker A: So, so true.
[00:16:10] Speaker B: Like, you can. If someone says, I don't like matches, don't worry about it. Go do it and fight. You're clearly a good enough streamer to get that original call. You can do it again and again.
[00:16:21] Speaker A: Yes. Don't be scared. Yeah, don't be scared. You did it once and you think, oh, it's so hard. Well, guess what? Every time you do something again, it's easier the next time you do it. So you just apply the things you've already like because you've done it over and over again. You've built those reps in. It's like, it's easier for you to go to this other vertical if it were. If it were, and be on there with other creators and share communities with each other. And someone else has just now discovered you that never would have seen you before. They're like, wow. And now you've pulled someone of it and now you're growing. Like, that is what it's for and that's what it's designed for.
[00:16:58] Speaker B: Our fine colleague, the Franc, always says, like, think of it. Have an abundance mindset. Like, there's so many viewers out there, and you're not looking to take over the world. You're not looking for them all. You're not trying to be Madonna. And, like, you don't need the mass market to be successful in that big way. You'd need a healthy slice of it. And there's so many that you can just keep finding new people.
[00:17:27] Speaker A: Yeah.
[00:17:27] Speaker B: And if you want to change. We've also worked with creators who've done one version of streaming, and it worked so well, and they learned a lot, but it didn't really hit them. And in their heart, or they didn't feel it, or they didn't really want to do that, or it was negative.
[00:17:43] Speaker A: Yeah.
[00:17:44] Speaker B: And they switched it. And they're 10 times more successful now by completely switching it. I think it's time for Question of the Day.
Question of the Day.
This one comes from the blue community. You ready for it?
[00:18:03] Speaker A: I am ready.
[00:18:04] Speaker B: I'm gonna hit you with it.
[00:18:06] Speaker A: Hit me with it.
[00:18:08] Speaker B: Is it better to have a higher viewer count? Concurrent viewers. I'll translate, like, the amount of viewers at a time or a longer watch time.
Disgust.
[00:18:18] Speaker A: All right, let's talk about it. Because they're kind of two different things that do. Two different things.
[00:18:23] Speaker B: Yeah. Are they. This is two sides of the same coin, or are they completely different things?
So let's talk through the logic of it.
[00:18:32] Speaker A: All right, so let's say you have a high concurrent viewership. That means there's a lot of people watching.
[00:18:39] Speaker B: Right. A lot of people watching time. But if those people are all watching for just a couple of seconds at this time, they're almost no value Right. In the watch.
[00:18:48] Speaker A: Yes. So you could go and say, okay, so I have. Let's say I have 2,00.0 people watching.
[00:18:52] Speaker B: Right.
[00:18:53] Speaker A: But my average watch time is around 10 seconds. 10 seconds?
[00:18:57] Speaker B: Yeah. It's like, is that worth it?
[00:18:59] Speaker A: Is that worth it?
[00:19:00] Speaker B: Maybe.
[00:19:01] Speaker A: Is that more beneficial than having, let's say a hundred people in the room or 50.
[00:19:08] Speaker B: Yeah. Watching for like three minutes.
[00:19:09] Speaker A: Three to five minutes.
[00:19:10] Speaker B: Yeah. Yeah.
[00:19:12] Speaker A: Average watch time.
[00:19:13] Speaker B: I guess part of this is like it depends because it depends what your goal is and what you're doing at the time.
If the goal is to turn people into community members, the longer the time you can have with them, the better that conversion can be.
[00:19:31] Speaker A: Yeah.
[00:19:32] Speaker B: So what if you have a lot of people in a room? If you're not converting them back into rooms where they're watching for a decent amount of time, like extending their watch time, then it's hard to convert them into actual community members.
[00:19:46] Speaker A: Right.
[00:19:46] Speaker B: So it seems like watch time is more important.
[00:19:49] Speaker A: Like, think about it. What do networks do all the time, like television networks, they. They want to know where the eyes are, like ratings. Like that's how they can tell if they're not getting enough eyes on a particular show at a certain time slot. They know that that show's not doing well, so they'll cancel it.
[00:20:06] Speaker B: Yeah.
[00:20:08] Speaker A: So it's like you. And so I know that it's all about getting the eyes. So they want eyes on. The longer, the longer they can get the eyes on the, on the channel, the better.
[00:20:17] Speaker B: Right.
[00:20:17] Speaker A: So I. That makes me think that watch time is very important.
[00:20:21] Speaker B: It seems like as well. It's like you consult like when it comes to revenue as well and generating revenue from your lives.
If you can have people watching for a longer amount of time, they become a much more stable base that will ultimately gift you or subscribe to you versus people who are watching for a very short amount of time. And you might be able to have mechanics in there that cause them to gift in the short term, but you're not really building a long stable base. So the, the long it like focusing on watch time as like a metric. Think about it. Yet, like you said, like a television network is like, what's the watch time? How many hours are people watching? Like if there were 10 million hours worth of watch time across the same amount of creators, if that doubled, that is double the amount of time people are with the creators.
Like, and double the amount of connection that gets made.
[00:21:22] Speaker A: Exactly. Yeah. Yeah. And I think if you're just watching for 10 seconds, you can't really invest enough time and to even get to know that community or that host.
[00:21:32] Speaker B: Yeah.
[00:21:33] Speaker A: Of that community. So it's like, it doesn't make sense.
[00:21:36] Speaker B: There's a, it's a different, it was a different technique to get people hooked.
[00:21:40] Speaker A: Yeah.
[00:21:40] Speaker B: You're although like building a show and building something repeatable isn't as easy. It's just like quick.
[00:21:47] Speaker A: Yeah.
[00:21:47] Speaker B: Get in, get a gift, get out.
[00:21:49] Speaker A: So I guess it depends. So to answer the question on our opinion.
[00:21:53] Speaker B: Yeah.
[00:21:53] Speaker A: Our professional opinion is depending if you're looking to grow a community, it's probably like most definitely watch time is more important than, than how many viewers you have at a time.
[00:22:04] Speaker B: And you build those number of viewers.
[00:22:06] Speaker A: Because you can always build that. Yeah, I was just gonna say you can always build that up over time. Especially if you, if you' got the watch time, the hot. Your goal should be a higher watch time. So if you keep continuously growing your. The, the number of like minutes of people watching, then naturally the amount of viewers are going to be more.
[00:22:23] Speaker B: Yeah.
[00:22:23] Speaker A: In the room.
[00:22:24] Speaker B: Yeah. Because you get then rewarded as well algorithmically. Like one of the signals that goes to the algorithm like watch time. So like extending it is a.
[00:22:34] Speaker A: So then you win in both ways. But it's just, it takes more time that way. So do you want to put the time in to invest in that? Just like do you want your community member to put the time in and watch you watch your. Watch your live stream? Invest that watch time in?
[00:22:48] Speaker B: Yeah. And that's the same with like ecom streams as well. It's like if you're selling things like that watch time is really important as well. So making what is happening on screen, engaging in a, in a way that will continue over time, like that becomes incredibly important in this, in this like swipable world where you're fighting against attention that could go elsewhere so fast.
[00:23:14] Speaker A: Yeah. That's why we always talk about like if you are like you should always talk about in the middle, in the beginning of the week about a stream that's coming up at the end of the week so that you can, you know, remind people to come back and watch again later.
Yeah. Because you want them to come back and watch you. So it's like, hey, don't forget to follow. So, so that next time they're gonna, you're gonna be in their feed. Then when they fall, when they fall, when they follow you, you're gonna get served to them and then boom, if they're scrolling and you're on, they're gonna go right back into that room that you provided for them the last time. It's beautiful.
[00:23:45] Speaker B: It's beautiful. I think live streaming is kind of beautiful in that way because it's such so it's tied to the human interactions.
[00:23:53] Speaker A: I love it.
[00:23:54] Speaker B: Yeah. So if you ever do have any questions, we, we love taking questions here. We, Tara and I spend all day, every day, working in live streaming, working on shows, working with creators, working with industry members.
And we come and share what we're thinking and learning with you on this podcast. And it's a journey because it's constantly changing.
And we like to communicate, too. So you can join us on live. We we go live as well through our Blue Shift live account on TikTok. You can find us here on the podcast and you can write to us@podcastlueshift creative.com.
[00:24:36] Speaker A: Yeah. We look forward to hearing from you.
[00:24:39] Speaker B: Cheerio.
[00:24:40] Speaker A: Bye. Bye, everyone.
